Definition:
Friendica is a free and decentralized social network that is part of the Fediverse
platform. It works in a similar way to Facebook, but has the particularity that it is made in open source language and that it works through different servers or ‘nodes’ managed by individuals. Like the rest of the networks that make up Fediverso, it arises as a reaction to data monitoring and the growing weight of advertising in traditional social networks.
Índice de contenidos
Origin of Friendica
The ‘free Facebook’ was created in 2010 by Mike Macgirvin,but the lead developer left the project two years later to develop Hubzilla, another decentralized network that includes content management.
Currently, it has 3,562 accounts and 2,064 active users grouped into 374 instances (or ‘nodes’), according to the data of the social network itself (November 2018). These figures place it very far from Mastodon,the social network with the most users of Fediverso, and light years away from Facebook, with 2,196 million active users in a month (July 2018).
How Friendica works
The goal of Friendica is to connect friends, acquaintances or simply people with the same interests in groups of members. Communication within a group is restricted to group members, but a user can belong to more than one group.
It allows you to share, comment and publish posts and photos, as well as create events. Posts have no space limit and, as on Facebook, can include multimedia material, links and even geolocation, if the user deems it convenient. The user can customize the degree of privacy of their profile and design their wall from a custom template.
To group messages by topics you can add @menciones and #etiquetas. If these elements are not enough to find people with the same interests, another option is to consult the available forums.
In addition to its decentralization, one of the main advantages of Friendica is that it allows users who use the Diaspora protocol (Diaspora and Hubzilla) and the OStatus protocol (GNU Social) to connect. You can also post and read comments from Twitter, Blogger or Tumblr. It is currently implementing the introduction of the ActivityPubprotocol, which allows connection between ‘federation’ networks, such as Mastodon.
How Friendica is financed
With regard to financing, it defends that the user is “a participant, not a client” and indicates that you can collaborate with donations to the administrator of a server, creating your own instance, being a prescriber of Friendica, helping to program the code, translating help documents or elaborating audiovisual material that can be used by the social network.
Frequently asked questions about Friendica
What does Friendica mean in digital marketing?
Friendica refers to the concept described in this glossary entry: Definition: Friendica is a free and decentralized social network that is part of the Fediverse platform. Origin of Friendica The 'free Facebook' was created in 2010 by Mike Macgirvin, but the lead developer left the project two years later to develop Hubzilla, another decentralized network that includes content management. It gives teams a shared vocabulary for analysing digital projects.
When should teams pay attention to Friendica?
Teams should review Friendica when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.
How is Friendica used in a digital strategy?
Friendica is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.
What is a common mistake when interpreting Friendica?
A common mistake is using Friendica too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.