A QR code is a type of two-dimensional barcode that can only be read with smartphones or other devices dedicated to reading these codes. When a QR code is read, the devices connect directly to text messages, emails, websites, phone numbers, etc.
Advantages and disadvantages of using QR code
QR codes are easy to use and can be included in countless sites, from a web page, an app or any medium that supports printing. This generates multiple advantages and great versatility. It can improve the user experience in restaurants, museums, etc. It is a quick and direct way to send a user to a specific destination. And in addition, generating a QR code is totally free.
However, one of the disadvantages of QR codes is that, on some occasions, users need to download a QR code reader. Even sometimes, scanning can be a long process.
What the QR Code is used for
These codes are very useful for companies since they can use them to be in contact with customers and know the needs or doubts they may have about their products or services. It is a way of giving information and disseminating and receiving information from customers. In this way you can create marketing campaigns and other useful resources for the company.
Thanks to the reality that these codes can be customized, companies can add their logo or visual identity to them, so that users can recognize them and remember the brand better. For them to work and be readable, they must follow basic structure instructions for decoding applications to work. It is a very powerful marketing tool that many brands already take advantage of.
In addition, these codes could replace the classic barcodes and store information about products or inventory. Although at the moment, today it is more focused on the consumer. The usual thing is that the QR code contains a link to a web page that serves to give the information to the user. In addition, these codes also sometimes redirect to a file, photograph, video or other type of content.
It is also used in shops, restaurants and other types of catering establishments, in museums or heritage sites, etc. To be able to decipher them there are some applications that scan these codes through the camera of smartphones.