The pop-under is a type of digital ad that appears in a separate window to the one that the user has open. It can only be viewed after you have closed the browser window as it opens behind the page that the user is querying.
What is pop-under?
The pop under are the windows that open at the bottom of the visible field of the browser, with the aim that they are not seen and closed immediately.
It differs from the pop-up in that it opens in a separate browser window and is hidden under what the user is seeing at the time: this way they will not notice their presence, unless they do it later.
Many consider pop-under to be a better solution, as it prevents users from being distracted from what they are doing.
Advantages and disadvantages of pop-under
Some of the advantages of pop-under are the following:
- It allows the development of other tasks, since it appears hidden behind the window and is not observed until it has been closed or minimized.
- It is presented as a less invasive and annoying option for users to make digital advertising, since it does not do so unexpectedly.
Some drawbacks of pop-under are as follows:
- It is closely linked to the idea of a virus and can have a negative effect on the vision that can be had on the website itself.
- You can’t know how effective it is or how it’s being profitable for a product or brand.
- There are many applications for browsers whose function is precisely to block all these types of pop-ups to avoid the displeasure of users. In this way it can not be guaranteed that the user who is browsing came to see the ad.
- Browsers are also not in favor of this type of advertising, so they also tend to block. Google is prohibited from doing so, as it considers that it worsens the user experience.
- Pop-unders have never been included in the Coalition for Better Advertising guidelines.