Definition
Metricool is a post management tool for social media. This platform allows you to analyze and review the metrics of different networks (Instagram, Facebook …), as well as plan content and manage advertising campaigns. Through Metricool, users can work on the online presence of their brand.
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Who can use Metricool
Metricool is a tool designed for content creators as well as for agencies and other professionals in charge of managing different brands. That is why it has specific plans according to the number of brands with which the user works (from the free version to the Enterprise version, through different Premium programs). Those companies that manage a high volume of brands have the possibility of having a personalized plan.
What are the advantages of Metricool?
One of the main advantages offered by Metricool is the unification of all social network profiles in the same control panel. It therefore simplifies tasks and streamlines certain processes (such as simultaneously publishing content to multiple channels). This, in turn, saves time in account management issues.
On the other hand, its multitasking platform approach is advantageous. Through its operations center you can access the analytics of the different linked accounts, consult the publication calendar to plan content, manage active advertising (both in Social Ads and Google Ads) and generate personalized reports in an automated way.
In addition, it has other resources that contribute to the growth of the digital strategy of a business, such as downloads of backups of publications for reuse or date filtering for content analysis.
Depending on the version being used, it is also possible to take advantage of your unlimited data storage space.
Metricool Features
Although Metricool stands out as a social media manager, it also allows you to be linked to websites and blogs. For the tool to start performing measurement tasks , it is necessary to connect it to the platforms to be analyzed.
Users, in addition to having a detailed follow-up of their brand, can carry out competition studies on Facebook, Instagram, Twitter, YouTube and Twitch. For these analyzes they will have resources such as easily broken down evolution graphs with which to compare the strategies of different brands.
Metricool and data analysis
With Metricool it is possible to incorporate social media data into Google Data Studio. It allows, therefore, to create personalized reports by combining data from all the social channels of a brand.
To view this data, simply link the Data Studio connector. In this way, any dataset information visible in Metricool can be imported into Data Studio reports.
A notable aspect of this functionality is the native combination of data. The reports that the platform generates do not have to be composed only of the information extracted from a single brand, but are combinable. This particularity allows the creation of strategic reports.
What’s New from Metricool
Since social platforms are constantly evolving and frequently present updates, Metricool is incorporating new functionalities of the platform to adapt to changes and new trends. Thus, the manager offers more and more possibilities both in terms of content management and in terms of measuring and analyzing the statistics of the different channels.
Metricool Alternatives
Currently, the range of content managers in social networks is very diverse. Among the alternatives to Metricool are platforms such as Hootsuite, Post To Plan, Social Pilot, Buffer or Loomly, among others.
Frequently asked questions about Metricool
What does Metricool mean in digital marketing?
Metricool refers to the concept described in this glossary entry: Definition Metricool is a post management tool for social media. Through Metricool, users can work on the online presence of their brand. It gives teams a shared vocabulary for analysing digital projects.
When should teams pay attention to Metricool?
Teams should review Metricool when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.
How is Metricool used in a digital strategy?
Metricool is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.
What is a common mistake when interpreting Metricool?
A common mistake is using Metricool too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.