Definition:
Just Eat is a marketplace and food delivery service based in the UK. Founded in 2001, it has grown into one of the world’s largest online takeout ordering platforms, connecting customers with local restaurants and food businesses. Just Eat offers customers a platform to search for restaurants near them, select delivery or takeout options, and place orders with just a few clicks. Customers can also track their orders and view detailed information about the restaurants they place their orders from.
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Origin and evolution of Just Eat
Just Eat was founded in 2001 by five Danish entrepreneurs: Klaus Nyengaard, Jesper Buch, Christian Vang, Morten Moller and Michael Andersen. The company developed an online marketplace for takeout orders, connecting customers with local restaurants and takeout restaurants.
In 2003, just 15 months after its launch, Just Eat won the Danish E-Commerce Award for Best E-Commerce Site. Since then, Just Eat has grown to become one of the world’s leading online food delivery companies, reaching more than 13 million customers in multiple countries.
Where Just Eat operates
The service is available in more than 13 countries, including Denmark, UK, Canada, Ireland, France, Switzerland, Norway, Italy, Spain, Brazil, Mexico, Australia and New Zealand.
How Just Eat works
Just Eat’s main service is connecting customers with local restaurants and takeaways. The company allows customers to consult restaurant menus, see special offers, ratings and opinions of other users, as well as order online or through the Just Eat application. Just Eat allows customers to pay for their orders by credit card, debit card or PayPal, making it convenient and secure.
Frequently asked questions about Just Eat
What does Just Eat mean in digital marketing?
Just Eat refers to the concept described in this glossary entry: Definition: Just Eat is a marketplace and food delivery service based in the UK. Just Eat offers customers a platform to search for restaurants near them, select delivery or takeout options, and place orders with just a few clicks. It gives teams a shared vocabulary for analysing digital projects.
When should teams pay attention to Just Eat?
Teams should review Just Eat when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.
How is Just Eat used in a digital strategy?
Just Eat is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.
What is a common mistake when interpreting Just Eat?
A common mistake is using Just Eat too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.