Definition:
Internal links are hyperlinks that link to the target, within the same domain as the domain where the source link exists. In simple terms, an internal link is one that points to another page on the same website.
Generally speaking, internal linking refers to any link from a page in a domain that leads to another page in the same domain. This can refer to the main navigation of the site, as well as links that show different sections of the website. It also refers to links within articles with associated content.
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Internal link vs external link
In general, a link to a page that is outside the same domain or website is considered external, while one that points to another section of the same web page or to another page of the same website or domain is considered internal.
Internal links and SEO
The Internal Linking is a practice SEO that used properly can offer good results to improve the positioning of the most relevant pages of a website, since with them you can configure a web architecture in which authority flows to the most important pages of the site.
Frequently asked questions about Internal Link
What is Internal Link?
Definition: Internal links are hyperlinks that link to the target, within the same domain as the domain where the source link exists. In simple terms, an internal link is one that points to another page on the same website. In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.
What is Internal Link used for in digital marketing?
It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.
How is Internal Link related to a digital strategy?
It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.
What should be considered when working with Internal Link?
It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.