Definition:
Hidden text is one that is not visible to the naked eye because its color is identical to that of the background of the page. Although it is not visible to people, this type of text can be read by search engine robots. This technique is sometimes used for the purpose of deceiving search engines. It is a practice widely discouraged by SEO professionals, as it is considered a black hat technique and goes against Google’s basic search guidelines.
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How to hide text on a website
There are different ways to hide text. You can change the font color to match the background or place text outside the margin. You can also reduce the font size to 0 or place text behind an image. CSS technology also offers options for making text invisible to users. This can be done using the “visibility:hidden” or “display:none” formats. In addition, CSS allows you to separate layout and content and store style sheets in isolated files.
Frequently asked questions about Hidden Text
What is Hidden Text?
Definition: Hidden text is one that is not visible to the naked eye because its color is identical to that of the background of the page. Although it is not visible to people, this type of text can be read by search engine robots. In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.
What is Hidden Text used for in digital marketing?
It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.
How is Hidden Text related to a digital strategy?
It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.
What should be considered when working with Hidden Text?
It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.