Definition:
Hidden text is one that is not visible to the naked eye because its color is identical to that of the background of the page. Although it is not visible to people, this type of text can be read by search engine robots. This technique is sometimes used for the purpose of deceiving search engines. It is a practice widely discouraged by SEO professionals, as it is considered a black hat technique and goes against Google’s basic search guidelines.
How to hide text on a website
There are different ways to hide text. You can change the font color to match the background or place text outside the margin. You can also reduce the font size to 0 or place text behind an image. CSS technology also offers options for making text invisible to users. This can be done using the “visibility:hidden” or “display:none” formats. In addition, CSS allows you to separate layout and content and store style sheets in isolated files.