Awareness is what is known as the level of consumer awareness of a brand. It measures the ability of potential customers to recognize a brand and associate it with the product or service in question.
In Marketing, Awareness is one of the first phases that must be worked on when creating a product. It is where much of the effort must be focused. When competition is high, brand awareness is one of the company’s greatest assets.
Strategies to develop the Awareness of a brand
Awareness strategies include:
- Influencer Marketing.
- PPC and Display Campaigns.
- Social Media Strategy.
Brand Awareness is the metric that measures the recognition of a brand by consumers. Through this metric you can analyze the notoriety of a brand. Directly related to branding, it is able to measure the strength and results of the management of a brand.
Top of mind awareness
The top of mind awareness or TOMA is a marketing concept that defines the first brand that emerges in the mind of the consumer when asked, spontaneously, about a certain category. The quantification of users who have that image as a mental priority becomes a very interesting measurement.
The use of social networks is a great tool that allows you to increase visibility and brand recognition. Two types of search are understood based on their objectives.
Brand recognition: Brand recognition, that users are able to visualize the attributes and advantages of the brand.
Brand recall: brand recall, it is about the consumer being able to remember the brand within a category.