A continuación mostramos nuestros principales artículos sobre analítica web, que centran en el estudio y análisis del comportamiento de los visitantes a un sitio web para realizar la mejora del mismo.
Analizamos tanto estrategias como herramientas, siempre con el objetivo de dar a conocer los avances en la medición del comportamiento de los usuarios en el entorno online. Profundizaremos en las técnicas avanzadas de análisis, ya que la mayoría de los usuarios tienen una instalación básica de Google Analytics, y no están aprovechando todo el potencial de esta magnífica herramienta.
En un entorno siempre cambiante, el Análisis Web es dinámico y creativo, y de este modo aportamos nuestro granito de arena en dar a conocer esta disciplina tan apasionante como el análisis de datos.
As technology advances, the analysis tools that are emerging or improving have allowed us to measure more accurately those data that are being collected. This is a great advantage in
As Consultants for Matomo (formerly Piwik),one of the frequently asked questions we receive when implementing Piwik in a project is Which Do We Implement, Piwik, or Piwik Pro? What are
Any analyst will tell you that “having an analytical mind” is the main key to observing, analyzing and drawing conclusions from any type of data as best as possible. The
Web analytics comprises a large number of metrics, concepts and ratings that make it seem like a complicated discipline, even impossible for someone who does not possess extensive knowledge about
Optimizing a Google Ads campaign can be done in many ways; you can do it from the tool itself according to conversion criteria, average position, CTR, adjusting CPC… going through
On November 9, the first edition of Untagged, an international Web Analyticsevent, took place at the Google Campus in Madrid, which we attended as sponsors. It was an event held
One of the simplest configurations, and at the same time one of the most important, to perform in any Web Analyticstool. If you are not using a search box on
When facing the analysis of a website, several questions arise: What should be measured? Where do we need to start? How is it going to be faced? But the most
There are many tools that we can use to make web measurement of our site. One of them is the one offered by the Russian search engine Yandex (Яндекс). This
