A continuación mostramos nuestros principales artículos sobre analítica web, que centran en el estudio y análisis del comportamiento de los visitantes a un sitio web para realizar la mejora del mismo.
Analizamos tanto estrategias como herramientas, siempre con el objetivo de dar a conocer los avances en la medición del comportamiento de los usuarios en el entorno online. Profundizaremos en las técnicas avanzadas de análisis, ya que la mayoría de los usuarios tienen una instalación básica de Google Analytics, y no están aprovechando todo el potencial de esta magnífica herramienta.
En un entorno siempre cambiante, el Análisis Web es dinámico y creativo, y de este modo aportamos nuestro granito de arena en dar a conocer esta disciplina tan apasionante como el análisis de datos.
A few years ago we made an entry comparing Piwik (now renamed Matomo) with Google Analytics. It is now in 2022 when it makes even more sense to compare Matomo
Although GA4 has been with us for some time, there are not many who have yet decided to take the step of migrating their data from Universal Analytics to Google’s
Today’s post is dedicated to a tool that every marketer and digital agency should take into consideration when optimizing the performance and usability of a website. What can you expect
One of the most curious things we find in our web analytics agency is the ease with which serious errors are repeated when measuring a website. For this case there
In this post we wanted to bring some of the advanced settings that Google Analytics allows you to perform. These advanced segments are unknown to many of the users who
Although at first glance it may seem simple, managing and knowing how to effectively manage an ecommerce is really an arduous task. To achieve the highest number of conversions, it
We often learn that digital strategy plans without measurement are efforts in vain. Measurement, in the digital world, has become an indispensable factor when analyzing and improving results. In this
Matomo,formerly known as Piwik, is today one of the most widespread web analytics tools, with more than one million installations. It is an OpenSource tool, with an important community of
One of the main mistakes made in the online world is to identify web analytics with Google Analytics. This is just one of the most widely used tools (not necessarily
