Web Analytics

Matomo - Google Analytics

Comparison: Matomo vs. Google Analytics. Which is better?

When we evaluate the implementation of a tool in a web analytics project, one of the first choices that is usually made is the measurement tool. In most cases, a free tool is chosen, among which Google Analytics (in its basic version) and its main alternative, Matomo (OpenSource Tool) stand out. In this article we are going to compare both …

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Google Optimize - A/B Testing Tool

Google Optimize: Google’s A/B testing tool

Today’s post is dedicated to a tool that every marketer and digital agency should take into consideration when optimizing the performance and usability of a website. What can you expect from Google’s tool? How is it configured correctly? How to run an experiment? For all the above questions, we will be answering throughout the article. Table of Contents First of …

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Errors Google Analytics

The 10 most frequent errors when measuring with Google Analytics

One of the most curious things we find in our web analytics agency is the ease with which serious errors are repeated when measuring a website. For this case there is an old saying that today comes to us as a ring to the finger: “The creique and the penseque are brothers of the tonteque” In the world of web …

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Advanced Analytics Segments

Advanced Segments in Analytics: Data Analysis

In this post we wanted to bring some of the advanced settings that Google Analytics allows you to perform. These advanced segments are unknown to many of the users who enter analytics and only look at visit data without paying attention to other, more important data. Advanced segments in Google Analytics not only serve to view a specific piece of …

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Essential Metrics for Ecommerce

Essential web analytics metrics for an ecommerce

Although at first glance it may seem simple, managing and knowing how to effectively manage an ecommerce is really an arduous task. To achieve the highest number of conversions, it is necessary to know how to analyze and take advantage of a series of analytical metrics such as the users who visit you, the estimated time of the visit, the …

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Hotjar - Qualitative Analytics

Qualitative analytics with Hotjar

We often learn that digital strategy plans without measurement are efforts in vain. Measurement, in the digital world, has become an indispensable factor when analyzing and improving results. In this field there are many tools that are used in web analysis and user behavior. One of them is Hotjar,widely used for its versatility and whose virtues and functionalities we will …

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Install Matomo

Tutorial to install Matomo (formerly known as Piwik)

Matomo,formerly known as Piwik, is today one of the most widespread web analytics tools, with more than one million installations. It is an OpenSource tool, with an important community of developers behind it, which guarantees its evolution in a world as changing as the online sector. Matomo has in its totally free version more than enough basic functionalities to address …

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Digital Analyst

Digital analyst: data at the service of the company

As technology advances, the analysis tools that are emerging or improving have allowed us to measure more accurately those data that are being collected. This is a great advantage in business, but you have to be careful, since it is not worth anyone who is able to understand this information and develop strategies based on the data, nor is there …

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