Google Ads agency to acquire customers and sell more

Frequently asked questions about Google Ads

FAQ about our Google Ads account management service

• What is Google Ads and what is it for?

  Google Ads is Google’s advertising platform that lets you show ads in search results, on YouTube, and on millions of partner websites. It’s used to attract potential customers immediately, increase a company’s visibility, and generate online or offline sales.

  Unlike SEO, which is mid-to-long term, with Google Ads you can appear on the first page of Google from day one and pay only per click (PPC).

• What is a Google Ads agency and how can it help my business?

  A Google Ads agency is a company specialized in managing and optimizing advertising campaigns on Google’s platform.

  The goal is to help businesses maximize their return on investment (ROI) through customized advertising strategies in Google Ads.

  Typical services include account audits, strategic planning, campaign management, ongoing optimization, and reporting.

  By working with a specialized agency, businesses can access advanced expertise, professional tools, and proven strategies that result in greater visibility, more leads, and better business results.

• How to choose the best Google Ads agency?

  To choose well, look at:

  • Official Google Partner certification.
  • Experience with real success stories (for example, ecommerce, lead generation, B2B).
  • Transparency in metrics (CPC, CTR, ROAS).
  • Personalized service, not generic templates.

  At Arimetrics we are a Google Partner and offer weekly follow-up with real-time dashboards so the client always knows how their investment is performing

• How much does the Google Ads management service cost?

  At our Google Ads Agency we offer personalized services, and we understand that each project has different requirements. That’s why, before quoting, we like to get to know the project in detail, define its scope, and offer a price as tight as possible but with enough dedication to achieve success.

  The cost of our management (Agency Cost) does not include campaign spend, which will be paid directly to Google.

• Where are the ads shown?

  The Google Ads search ads appear at the top of Google Search or at the bottom, depending on how well they rank among other factors, and they can also appear on Google’s network of affiliate sites

  In the case of Display and remarketing ads, ads can be shown on specialized portals, newspapers…

  The Google Shopping ads are shown at the top or side, in Google’s Marketplace, as well as on sites affiliated with Google.

• How is the ROI of Google Ads campaigns measured?

  ROI (Return on Investment) in Google Ads is measured by comparing the revenue generated by the campaigns with the total cost of the advertising investment.
  The basic formula is: ROI = (Revenue – Costs) / Costs × 100

• What types of campaigns are included in the service?

  Our services include, from day one, all available campaign types: search, display, shopping, discovery, remarketing, performance max, etc.

• Is my business suitable for investing in Google Ads?

  Google Ads is effective for virtually any type of business with customers searching for products or services online.

  It’s especially effective for B2B companies, ecommerce, local services, professionals (lawyers, doctors, consultants), software companies, and any business with a defined sales cycle.

  Key success factors include having an optimized website, an adequate minimum budget, clear conversion goals, and a product/service with market demand.

  At Arimetrics we carry out a free audit to assess the viability and potential of Google Ads for your specific business.

• What is Google Partner certification?

  Google Partner is the certification awarded by Google to agencies that demonstrate specialized knowledge in Google Ads and meet performance and ad spend requirements, as well as Google’s strictest policies.

  When an agency has this certification, it guarantees that its consultants are up to date with the latest Google Ads features and industry best practices. This makes it possible to offer more effective strategies and access specialized support from Google.

• Why is Arimetrics one of the best Google Ads agencies?

  Arimetrics is a digital strategy agency specialized in Google Ads, analytics, and measurable acquisition.

  • Google Partner: we run campaigns with structure, measurement, and expert monitoring.
  • Advanced measurement: we integrate GA4, Google Tag Manager, and Consent Mode V2 to make data-driven decisions.
  • Senior point of contact: the project is managed with technical judgment and a focus on profitability.
• How do you fix the mistakes from my previous agency?

  We do a forensic audit of your current account. We identify exactly what failed: chaotic structure, irrelevant keywords, lack of negatives, misconfigured bidding, lack of targeting… We fix every error before optimizing.

• What if my sector is very competitive?

  Even better. Competitive sectors = more volume = more optimization opportunities. We have experience in beauty, legal, automotive, finance… The “hardest” sectors are where we shine the most.

• Will I have access to the account?

  Transparency is essential to us. That’s why the account always belongs to the client, who will have access at all times.

• How long does it take to see results?

  The first results appear within 2–4 weeks, but real optimization starts from the second month. In 90 days we reach optimal campaign performance with our continuous optimization system.

• Will I receive a performance report?

  Yes, we provide a personalized, comprehensive, and understandable monthly report, which analyzes not only the main metrics but also advanced metrics and account evolution.

• How do I get a Google Ads coupon?

  We are Google Partners, and all the accounts we create for our clients qualify for a coupon from €400 to €1,200 if the required spend target is met.

• Is there a commitment period?

  No. Your Google Ads account is YOURS, always. We work with no lock-in, with 15 days’ notice. If you’re not happy, we help with the transition. We want satisfied clients, not hostages.

• Do you offer guarantees on results?

  Although we can’t guarantee specific results (as they depend on multiple factors such as competition, budget, and market), we do guarantee total transparency, industry best practices, and continuous data-driven optimization. Our clients experience an average 150% increase in ROI.