Definition:
A virtual page is a way to measure interactions on a website when a page is not automatically generated through standard javaScript code. It is an improvement in the measurement to detect interactions that are not collected by default in a web measurement tool.
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How virtual pages are measured
Normally in a web measurement a hit called page view is generated every time you change pages. Sometimes, this does not happen, either because a new html is not generated, or because an ajax-type call occurs that reloads content within the same page.
In these cases, it is usually chosen to measure these interactions by launching a javaScript call that makes the web analytics tool believe that a new page has been generated (when technically it could be said that it has not been so).
Cases in which a virtual page is used
- In the final process of purchase in an online store.
- When submitting a form.
- Sites created with Ajax.
- Tabs within a web page.
Frequently asked questions about Virtual Page
What does Virtual Page mean in digital marketing?
Virtual Page refers to the concept described in this glossary entry: Definition : A virtual page is a way to measure interactions on a website when a page is not automatically generated through standard javaScript code. How virtual pages are measured Normally in a web measurement a hit called page view is generated every time you change pages. It gives teams a shared vocabulary for analysing digital projects.
When should teams pay attention to Virtual Page?
Teams should review Virtual Page when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.
How is Virtual Page used in a digital strategy?
Virtual Page is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.
What is a common mistake when interpreting Virtual Page?
A common mistake is using Virtual Page too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.