Definition:
A virtual page is a way to measure interactions on a website when a page is not automatically generated through standard javaScript code. It is an improvement in the measurement to detect interactions that are not collected by default in a web measurement tool.
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How virtual pages are measured
Normally in a web measurement a hit called page view is generated every time you change pages. Sometimes, this does not happen, either because a new html is not generated, or because an ajax-type call occurs that reloads content within the same page.
In these cases, it is usually chosen to measure these interactions by launching a javaScript call that makes the web analytics tool believe that a new page has been generated (when technically it could be said that it has not been so).
Cases in which a virtual page is used
- In the final process of purchase in an online store.
- When submitting a form.
- Sites created with Ajax.
- Tabs within a web page.
Frequently asked questions about Virtual Page
What is Virtual Page?
Definition : A virtual page is a way to measure interactions on a website when a page is not automatically generated through standard javaScript code. It is an improvement in the measurement to detect interactions that are not collected by default in a web measurement tool. In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.
What is Virtual Page used for in digital marketing?
It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.
How is Virtual Page related to a digital strategy?
It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.
What should be considered when working with Virtual Page?
It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.