Definition:
Digital transformation
refers to the changes associated with the application of digital technology in all aspects of human society. Digital transformation can be considered as the third step to adapt to digital technologies: first, digital capacity gives way to digital use and this to digital transformation. The transformation stage means that digital uses enable new types of innovation and creativity in a particular domain, rather than simply augmenting and supporting traditional methods.
In a stricter sense, digital transformation can refer to the transition from a physical business to the virtual terrain or even the concept of abandoning paper, such as the change from books to ebooks.
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Steps for digital transformation
Digital transformation bridges the gap between what digital customers expect to be done and what companies already deliver in an analog way. Technology directly modifies and affects society and the way in which companies act.
The first step in carrying out digital transformation is the adoption of a digital way of thinking. When everyone in a company embraces the idea of what is possible today through digital, the company can respond more quickly and meet the experiences that customers expect. The shift to a digital mindset puts all employees at the forefront of digital innovation.
For a good digital transformation, you have to take the foundations and redo the entire structure of the business. But first, the more successful a company gets in building a digital workplace, the more likely it is to then attract the talent it needs for transformation and establish a digital culture mindset to support the transformation of its business. But you always have to maintain the traditional line of business that has allowed its success and continuity until now.
Frequently asked questions about Digital Transformation
What is Digital Transformation?
Definition: Digital transformation refers to the changes associated with the application of digital technology in all aspects of human society. Digital transformation can be considered as the third step to adapt to digital technologies: first, digital capacity gives way to digital use and this to digital transformation. In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.
What is Digital Transformation used for in digital marketing?
It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.
How is Digital Transformation related to a digital strategy?
It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.
What should be considered when working with Digital Transformation?
It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.