Definition:
Digital transformation
refers to the changes associated with the application of digital technology in all aspects of human society. Digital transformation can be considered as the third step to adapt to digital technologies: first, digital capacity gives way to digital use and this to digital transformation. The transformation stage means that digital uses enable new types of innovation and creativity in a particular domain, rather than simply augmenting and supporting traditional methods.
In a stricter sense, digital transformation can refer to the transition from a physical business to the virtual terrain or even the concept of abandoning paper, such as the change from books to ebooks.
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Steps for digital transformation
Digital transformation bridges the gap between what digital customers expect to be done and what companies already deliver in an analog way. Technology directly modifies and affects society and the way in which companies act.
The first step in carrying out digital transformation is the adoption of a digital way of thinking. When everyone in a company embraces the idea of what is possible today through digital, the company can respond more quickly and meet the experiences that customers expect. The shift to a digital mindset puts all employees at the forefront of digital innovation.
For a good digital transformation, you have to take the foundations and redo the entire structure of the business. But first, the more successful a company gets in building a digital workplace, the more likely it is to then attract the talent it needs for transformation and establish a digital culture mindset to support the transformation of its business. But you always have to maintain the traditional line of business that has allowed its success and continuity until now.
Frequently asked questions about Digital Transformation
What does Digital Transformation mean in digital marketing?
Digital Transformation refers to the concept described in this glossary entry: Definition: Digital transformation refers to the changes associated with the application of digital technology in all aspects of human society. Digital transformation can be considered as the third step to adapt to digital technologies: first, digital capacity gives way to digital use and this to digital transformation. It gives teams a shared vocabulary for analysing digital projects.
When should teams pay attention to Digital Transformation?
Teams should review Digital Transformation when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.
How is Digital Transformation used in a digital strategy?
Digital Transformation is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.
What is a common mistake when interpreting Digital Transformation?
A common mistake is using Digital Transformation too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.