Definition:
Bootstrap
is an open source CSS framework that favors web development in a simpler and faster way. It includes design templates based on HTML and CSS with which it is possible to modify fonts, forms, buttons, tables, navigations, drop-down menus, etc. There is also the possibility of using additional Javascript extensions.
It was initially developed by Twitter in 2011 and allows you to create clean user interfaces compatible with all types of devices. Among the advantages that Bootstrap has is that it favors responsive design,which is used to improve the experience of users on the website and consequently the positioning.
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Advantages of Bootstrap
Among the advantages of using bootstrap we can list the following:
- It’s open source, and all of its updated code is in a Github repository.
- It is maintained and updated by Twitter.
- It is compatible with most browsers (Chrome, Safari, Mozilla…).
- It has a large amount of documentation, both on its portal and on specialized websites.
- It uses vital components for developers (HTML5, CSS3, jQuery or GitHub, among others).
- Includes Grid system for layout by columns.
- Its templates are easy to adapt responsively.
- You have a set of customizable Web Parts.
- Integrates with JavaScript libraries.
- Use Less: a CSS style sheet language prepared to enrich web styles.
What is the Bootstrap grid system
One of the key parts of Bootstrap is its grid system. It is a grid system that creates page layouts by using multiple columns into which content is inserted.
As the device on which your page is viewed increases in size, the rows and columns in the grid are adjusted. The same happens when the device is smaller and the grid system collapses proportionally to suit the size.
Where to download Bootstrap
Bootstrap has a repository on github and a portal where you can find both the source code and all the documentation available for this framework:
- Bootstrap Portal: https://getbootstrap.com/
- Github repository: https://github.com/twbs/bootstrap
Frequently asked questions about Bootstrap
What does Bootstrap mean in digital marketing?
Bootstrap refers to the concept described in this glossary entry: Definition: Bootstrap is an open source CSS framework that favors web development in a simpler and faster way. Among the advantages that Bootstrap has is that it favors responsive design, which is used to improve the experience of users on the website and consequently the positioning. It gives teams a shared vocabulary for analysing digital projects.
When should teams pay attention to Bootstrap?
Teams should review Bootstrap when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.
How is Bootstrap used in a digital strategy?
Bootstrap is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.
What is a common mistake when interpreting Bootstrap?
A common mistake is using Bootstrap too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.