Digital Strategy

Green Washing - Social Washing

Are Green Washing and Social Washing good practices for your company?

From the well-known “image washing” two marketing techniques or strategies are born, Green Washing and Social Washing. These strategies seek to sell a socially accepted idea of your company or product, when the reality is different from the image they show. The purpose of these two practices is not to add value to the brand but to grow in sales. …

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Fintech Digital Strategies

Digital strategy in Fintech

Financial technology is one of the sectors that is growing the most in the digital environment. The fintech industry has enormous potential, in an increasingly saturated market. This is why it is essential to establish a good digital strategy to focus all resources and efforts on achieving results. Table of Contents Target Audience Defining the target audience is one of …

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Internal Links Gephi

Viewing internal links with Gephi

One of the practices that tends to favor search engine positioning is the generation of links on a website. In general, link building,both external and internal, gives authority to a domain and favors a hierarchical structure of the page. Explained in a summarized way, external backlinks are the links that link to your website or any of its links or …

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Choose Google Ads Agency

Choose Google Ads Agency: aspects to take into account

Creating, managing, and optimizing a Google Ads account is something that is not easily learned; for many entrepreneurs, freelancers, freelancers, it entails a work time that they can not afford to invest in all the tasks that include advertising correctly on this platform and therefore, they find themselves in the need to hire it looking for external help from a …

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Google Ad Grants

Google Ad Grants: keys to optimizing results

If a non-profit organization is not sure if it is maximizing its advertising potential, or if it is not sure how to start making itself known by other means, there are specialized programs that can help them grow, especially through the Internet. Undoubtedly, one of the best is Google Grants, the analogue to Google Ads,but whose recipient are NGOs to …

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Digital Analyst

Digital analyst: data at the service of the company

As technology advances, the analysis tools that are emerging or improving have allowed us to measure more accurately those data that are being collected. This is a great advantage in business, but you have to be careful, since it is not worth anyone who is able to understand this information and develop strategies based on the data, nor is there …

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Digitalization of Companies

Digitalization of companies: measuring to move forward

Digitization is the process of converting the information available into digital format. This step makes information easier to preserve, access, and share. Thanks to digitalization, companies across industries are racing to migrate “analog” approaches to customers, products, services, and operating models to an always-on,either, information-rich, real-time marketplace. For this reason, some leaders are redesigning their capabilities and operating models to …

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Web Analytics Methodology

Web Analysis: Tips and basic methodology

Web analytics comprises a large number of metrics, concepts and ratings that make it seem like a complicated discipline, even impossible for someone who does not possess extensive knowledge about it. In this article we are going to simplify as much as possible what is the most important thing to know to be able to carry out a web analysis …

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Increase Sales on Christmas Online Shop

Increase the sales of an online store at Christmas

Last-minute Christmas shopping accelerates as the date approaches, as does the number of online businesses trying to make a profit during this time. Obviously, it is the longest sales period of the year in almost all types of markets. It is estimated that for this year the budget in Christmas shopping will increase by 1.5%. For many buyers, this time …

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