It is understood as Marketing Sensory,to the study, research and subsequent implementation of actions aimed at create emotions, memories and sensations in the consumer through the stimulation of their senses,predominating smell over the rest (due to its evolutionary and antiquity characteristics in the human being).
Purposes of Sensory Marketing
This type of strategy has three main purposes:
- Create and strengthen as much as possible the link between consumer and brand.
- Encourage the use or acquisition of products or services as a result of memories.
- Make the act of purchase pleasant and create an experience that remains in the customer’s consciousness.
Rise of sensory marketing
Sensory marketing is one of the branches of marketing that are booming today, and together with Neuromarketing,it advances more and more in the study of our behavior as consumers.