Lean startup is a system to create a business that came to light thanks to Eric Ries in 2008 and that he would later present in more detail in the book “The Lean Startup Method”.
It requires entrepreneurs to start their companies looking for a business model and thus test their ideas throughout development. Feedback from potential customers is used to adjust your ideas as they go.
What is the Lean Startup methodology?
The Lean Startup methodology encourages entrepreneurs to question everything from the initial idea, to the design to any features they are potential to use.
By following this process, entrepreneurs discover their minimum viable product (MVP) and launch it as early as possible to the market. The idea with this technique is to measure sales results. This will lead to entrepreneurs through practice.