Auto-tagging or Gclid (Google Click IDentifier) is a setting that is activated from Google Analytics that adds a parameter to each URL that is loaded from a PPC ad.
How does it work?
The Gclid is formed by a code of numbers and letters that serves so that Google can identify each visitor who clicks on a Google Ads ad and lands on the web. This is recorded in different dimensions:
- Ad group
- Search term
Advantages of automatic labeling
These are the biggest advantages when using Gclid or automatic labeling.
- It saves a lot of time since you don’t have to manually tag all the final URLs.
- Avoids URL tagging errors that can occur when manually tagging URLs with UTMs.
- Goals and transactions can be easily imported from Google Analytics into Google Ads conversion tracking.
- You have the possibility of havingmore detailed Google Analytics reports.
How do I activate the Gclid?
The steps to follow are:
- Sign in to Google Ads.
- Click Settings,which is located in the menu on the left.
- Enter the tab called Account Settings.
- Click on the “Auto-tagging” section.
- Select “tag my ad’s destination URL”. Disabling auto-tagging leaves that action disabled.
- Save the settings.
These are the most outstanding features that the Gclid or automatic labeling has:
- You can import conversions registered in Google Ads into Google Analytics.
- Data from Google Ads campaigns to Google Analytics such as costs, clicks, CTR, among many others, are synchronized.
- You can even measure conversions in all browsers.
- With automatic tagging you can import metrics and conversions from Google Analytics to Google Ads such as revenue, bounce rate, average session duration, attribution, etc …