Definition
Auto-tagging or Gclid (Google Click IDentifier) is a setting that is activated from Google Analytics that adds a parameter to each URL that is loaded from a PPC ad.
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How does it work?
The Gclid is formed by a code of numbers and letters that serves so that Google can identify each visitor who clicks on a Google Ads ad and lands on the web. This is recorded in different dimensions:
- Fountain
- Campaign
- Ad group
- Keyword
- Search term
- Concordance
- Device
Advantages of automatic labeling
These are the biggest advantages when using Gclid or automatic labeling.
- It saves a lot of time since you don’t have to manually tag all the final URLs.
- Avoids URL tagging errors that can occur when manually tagging URLs with UTMs.
- Goals and transactions can be easily imported from Google Analytics into Google Ads conversion tracking.
- You have the possibility of havingmore detailed Google Analytics reports.
How do I activate the Gclid?
The steps to follow are:
- Sign in to Google Ads.
- Click Settings,which is located in the menu on the left.
- Enter the tab called Account Settings.
- Click on the “Auto-tagging” section.
- Select “tag my ad’s destination URL”. Disabling auto-tagging leaves that action disabled.
- Save the settings.
Functionality
These are the most outstanding features that the Gclid or automatic labeling has:
- You can import conversions registered in Google Ads into Google Analytics.
- Data from Google Ads campaigns to Google Analytics such as costs, clicks, CTR, among many others, are synchronized.
- You can even measure conversions in all browsers.
- With automatic tagging you can import metrics and conversions from Google Analytics to Google Ads such as revenue, bounce rate, average session duration, attribution, etc …
Frequently asked questions about Gclid
What is Gclid?
Definition Auto-tagging or Gclid (Google Click IDentifier) is a setting that is activated from Google Analytics that adds a parameter to each URL that is loaded from a PPC ad. The Gclid is formed by a code of numbers and letters that serves so that Google can identify each visitor who clicks on a Google Ads ad and lands on the web. In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.
What is Gclid used for in digital marketing?
It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.
How is Gclid related to a digital strategy?
It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.
What should be considered when working with Gclid?
It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.