{"id":21765,"date":"2015-09-14T10:29:00","date_gmt":"2015-09-14T10:29:00","guid":{"rendered":"https:\/\/www.arimetrics.com\/blog\/methodology-of-people-in-the-analysis-of-conversion"},"modified":"2026-05-13T16:38:38","modified_gmt":"2026-05-13T16:38:38","slug":"persona-methodology-analysis-conversion","status":"publish","type":"post","link":"https:\/\/www.arimetrics.com\/en\/blog\/persona-methodology-analysis-conversion","title":{"rendered":"Persona Methodology in the analysis of conversion"},"content":{"rendered":"An effective way to optimize a site’s conversion is to use the “people” methodology.<\/strong> Since it is, in any optimization process, essential to know who visits your website, a correct classification of those users will allow us to improve the conversion and recruitment strategy.<\/a>\n

Table of Contents<\/h4>\n

1. The origin of the word “Person”<\/h2>\nThis terminology comes from the Latin word for the mask used by actors in classical Greek theater. Since there were no microphones in those plays, the actors used these masks to express the feelings of the character: joy, sadness, anger … They were called “per sona” to sound.\n

2. Types of people<\/h2>\nAccording to Bryan Eisenberg,<\/a>thereare four types of people whose typology we describe to continuation. The axes into which this is divided Classification of people <\/strong>are, on the one hand, the “logical-emotional” axis, and on the other hand the time of decisionspeed:”fast-slow”.\n

\"personas_clasificacion\"<\/h3>\n

2.1. Competitiveperson<\/h3>\nCompetitive people are<\/em> always looking for your competitive advantages. They want to know why you’re better than the competition, what your qualification is, how you can help them, or what you can do for them. They want accurate information to make decisions quickly.\n

2.2. Spontaneous person<\/h3>\nSpontaneous people are<\/em> looking for confirmation that you can give them what they need quickly. They often need things at the last minute and they need a stimulus to make them finish. They are impulsive people and, if you give them a convincing stimulus, they will perform the action you want.\n

2.3.Humanistic person<\/h3>\nHumanistic people<\/em> want to know who you are and why they should trust you. They are essentially emotional and want to know all the details, see evidence and experiences of other users. They need to know who you are and explain to them why you are the solution to their problems.\n

2.4. Methodical person<\/h3>\nMethodical people<\/em> want to see how you can give them the solution and they will dissect your proposal conscientiously. They are disciplined and don’t make decisions until they have all the information they need.\n

3. Conclusion<\/h2>\nAs you can see, you will not be able to communicate in the same way as each type of person, so it is essential to adapt our contents in a way that meets the needs of each type of person that we have defined.\n\nCommunicating is an art, and you must keep a balance on your website so that these four types of people find what they are looking for.\n\n\n
\n

Frequently asked questions<\/h3>\n
\n What is persona methodology in conversion analysis?<\/summary>\n

Persona methodology creates representative user profiles to understand needs, motivations, barriers and decision context. In conversion analysis, it helps interpret data from the customer perspective.<\/p>\n \n\n

Quick answer:<\/strong> Persona Methodology in the analysis of conversion should be approached as a practical decision framework: clarify the objective, validate reliable data, prioritize actions with measurable impact and review results regularly. The goal is to connect each recommendation with business context, audience needs and continuous improvement.<\/p>\n\n

Area<\/th>What to review<\/th>Useful indicator<\/th><\/tr><\/thead>
Objective<\/td>Define the business goal, audience and expected outcome before applying any tactic.<\/td>Qualified traffic, leads, sales or efficiency improvement.<\/td><\/tr>
Data and measurement<\/td>Check that the information used to decide is reliable, comparable and aligned with the channel.<\/td>Conversion rate, attribution quality and trend evolution.<\/td><\/tr>
Optimization<\/td>Prioritize actions by impact, effort and learning potential instead of applying isolated changes.<\/td>Improvement after implementation and next action identified.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<\/div>\n\n<\/details>\n
\n How do personas help improve conversion?<\/summary>\n

They help detect specific friction points, adapt messages, prioritize content, improve forms and design more relevant journeys for each type of user or purchase intent.<\/p>\n <\/details>\n

\n What data is used to create personas?<\/summary>\n

Web analytics, interviews, surveys, CRM, sales data, customer support, internal searches and campaign behavior can be used. Personas should be based on evidence, not only assumptions.<\/p>\n <\/details>\n

\n What mistakes should be avoided when using personas in CRO?<\/summary>\n

Avoid profiles that are too generic, invented data, too many personas, lack of updates and failing to connect each persona with measurable conversion improvement hypotheses.<\/p>\n <\/details>\n<\/div>\n\n\n\n