{"id":21272,"date":"2016-03-22T16:29:25","date_gmt":"2016-03-22T16:29:25","guid":{"rendered":"https:\/\/www.arimetrics.com\/blog\/yandex-metrica-an-alternative-tool-for-web-analysis"},"modified":"2026-05-13T16:38:18","modified_gmt":"2026-05-13T16:38:18","slug":"yandex-metrica-an-alternative-tool-for-web-analysis","status":"publish","type":"post","link":"https:\/\/www.arimetrics.com\/en\/blog\/yandex-metrica-an-alternative-tool-for-web-analysis","title":{"rendered":"Yandex Metrica: an alternative tool for web analysis"},"content":{"rendered":"There are many tools that we can use to make web measurement<\/a> of our site. One of them is the one offered by the Russian search engine Yandex (\u042f\u043d\u0434\u0435\u043a\u0441). This company operates the largest search engine in Russia with a market share of about 60% in that country, developing a large number of services and products for the internet.\n

Table of Contents<\/h4>\n

Yandex<\/h2>\nThe \nYandex<\/strong>\n<\/a> search engine is ranked as the fourth largest search engine worldwide, with more than 150 million searches per day and more than 50.5 million daily visitors, according to Comscore. Yandex also has a large presence in Ukraine and Kazakhstan, providing almost a third of all search results in those markets and 43% of all search results in Belarus.\n

Yandex Metrica<\/h2>\nThe most popular homepage in Russia has a free tool to do web analysis, as does Google, called Yandex Metrica. Using it is very simple, you just have to register<\/a> with a user account in Yandex and then create an accountant<\/a> for the web. The code provided by the page is inserted into the HTML code of the site to be analyzed and, as with Google Analytics, it is recommended to do it as high as possible so that the measurement is more accurate. Data collection will begin automatically. If the site is WordPress, you can use a plugin<\/a> to use Yandex Metrica.<\/strong>\n\n\"menu\n\nWith this tool, you can view from the actions of individual users, to collect ad statistics or view conversion rates. In some respects it works better than Google Analytics, for example it stops counting as a bounce when a user exceeds 15 seconds on a page, not 30, making its analysis much more accurate in that aspect.\n\nCompared to other measurement tools, Yandex Metrica provides more information in some fields.<\/strong> An example of this is that with Google Analytics you do not know what the user does once he has entered a page or when he leaves, but with Yandex see the behavior of this through its WebVisor technology, with which you can recreate each action of the user, since it records them. Thus, it can be observed if problems arise in navigation and the reason that leads them to make each movement on the site.\n

4. Yandex Metrica Options<\/a><\/h2>\nYandex offers us a lot of options to see the user’s behavior on the page:\n