{"id":20702,"date":"2020-08-18T16:13:08","date_gmt":"2020-08-18T16:13:08","guid":{"rendered":"https:\/\/www.arimetrics.com\/blog\/google-my-business-how-to-make-a-local-business-visible-on-the-internet"},"modified":"2026-05-12T12:07:57","modified_gmt":"2026-05-12T12:07:57","slug":"google-my-business-how-to-make-a-local-business-visible-on-the-internet","status":"publish","type":"post","link":"https:\/\/www.arimetrics.com\/en\/blog\/google-my-business-how-to-make-a-local-business-visible-on-the-internet","title":{"rendered":"Google My Business: How to make a local business visible on the Internet"},"content":{"rendered":"\n<div class=\"geo-key-points\"><p><strong>Key points:<\/strong><\/p><ul><li>Define the objective before applying any tactic.<\/li><li>Validate data, search intent and the competitive context.<\/li><li>Connect execution with measurement, learning and continuous improvement.<\/li><\/ul><\/div>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Aspect<\/th><th>What to review<\/th><th>Useful indicator<\/th><\/tr><\/thead><tbody><tr><td>Google My Business: How to make a local business visible on the Internet<\/td><td>Goal, audience and expected impact<\/td><td>Qualified traffic, leads or conversions<\/td><\/tr><tr><td>Execution<\/td><td>Channels, content and required resources<\/td><td>Implementation quality and consistency<\/td><\/tr><tr><td>Measurement<\/td><td>Available data and later learning<\/td><td>Trend, cost, conversion and return<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"geo-answer-block\"><p><strong>Quick answer:<\/strong> Google My Business: How to make a local business visible on the Internet matters in digital marketing when it is connected to business goals, reliable measurement and a clear strategy. The priority is to understand its impact, apply it with judgment and link it to actions that improve visibility, acquisition and conversion.<\/p><\/div>\n\n\n\n<p>For SEO projects, Arimetrics has a specialized <a href=\"https:\/\/www.arimetrics.com\/en\/seo-agency-spain\">SEO team<\/a> focused on prioritizing actions with measurable impact.<\/p>\n\n\nIt is not easy for a local business to be able to make itself known on the Internet, the competition is fierce. Big brands and marketplaces dominate the market, making it much more difficult for a neighborhood store to find it.\n\nThis claim is becoming obsolete thanks to <strong>Google My Business,<\/strong>Google&#8217;s business directory.\n<h2>What is Google My Business?<\/h2>\nAs we have said before, Google My Business is <strong>Google&#8217;s business directory<\/strong> formerly called Google Places and in which several features of its defunct social network have been integrated: Google+.\n\n<strong>It is a free service offered by Google to companies that have a physical location,<\/strong>so that they can manage their presence on Google Maps and their <a href=\"https:\/\/www.arimetrics.com\/en\/local-seo-agency-spain\">local SEO.<\/a> But it is more than just a directory to use, Google My Business <strong>has many configuration options<\/strong> that make its listings the most complete way to position a business <strong>locally.<\/strong>\n<h2>Getting Started<\/h2>\nThe first thing to keep in mind when a Google My Business tab can be positioned is to have consistency in the <strong><a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/nap\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"NAP (opens in a new tab)\">NAP.<\/a><\/strong>\n\nAnd what is NAP? <strong>Nap is short for Name, Address, Phone.<\/strong> These are the basic and essential elements for a Google localization to be displayed in the top positions.\n\nWhen we talk about consistency we mean that these three data have to be identical anywhere on the <strong>Internet,<\/strong>either on a website, in the Yellow Pages directory or in the same Google My Business tab.\n<h3>The name<\/h3>\nIt has to be the full and real name <strong>of the company,<\/strong>although after the name you can add the activity of the company and orient it to the locality where the business is.\n\nFor example: <b>Modas Pepa | Clothing and accessories store in Toledo<\/b>\n\nThe latter is discouraged by Google but not penalized. <b>It is a very effective technique to position, <\/b>so it is used a lot by SEO experts to optimize these tabs.\n<h3>The phone<\/h3>\nIf you have a local business and a landline, it is preferable that you indicate it as the main phone number because it <strong>reinforces the local character of the \u00a0 business.<\/strong> Mobile phones can also be indicated, as long as \u00a0 they appear on the website of said business.\n\nRemember that they have to be consistent with each other, so we recommend that <strong>a number with an international prefix is not indicated on the web,<\/strong> unless it is strictly necessary.\n<h3>The Management<\/h3>\nIt&#8217;s the most important thing about the NAP, as it&#8217;s what <strong>tells Google where the physical address of the business is. \u00a0 <\/strong>\n\n<b>The key is that it is complete. <\/b>It must have the full name and number of the street and indicate the floor and door if the business is in an office of a building, instead of a local at street level.\n\nLike the other two elements of the NAP, it must have a \u00a0 correlation with the address that appears on the merchant&#8217;s website.\n<h2>The description of the business<\/h2>\nTo do <b>Local SEO on a Google My Business tab,<\/b>the text of the description has to be very careful.\n\nIn this text you should not forget<b> to include the keyword whenever you can,<\/b>but in a natural way, to avoid <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/keyword-stuffing\">keyword\u00a0stuffing<\/a><b>.<\/b>\n\nIn this description you have 750 characters to tell the user what kind of business you have, where you are and what you do, <b>putting in value what differentiates you from the<\/b> \u00a0 competition.\n\nIt is advisable to use emojis, as they make the description more visual, but you do not need to put many. Enough so that the text is not just a block, but not so many as to tire the user.\n<h2>Photos from a Google my Business listing also rank<\/h2>\nThe image is one of the most visual elements of the Google My Business file, and <b>one of the most forgotten when it comes to positioning.<\/b>\n\nThe best way to position a Google My Business listing is <b>to geolocate the photos, <\/b>since this makes the search engine associate them with the direction of the business.\n\nPhotos of a business can be easily geolocated with\u00a0<a href=\"https:\/\/www.geoimgr.com\/\" target=\"_blank\" rel=\"noopener\"><b>geoimgr.com,<\/b><\/a>\u00a0a very simple tool that in <b>its freemium version allows up to five files to be geolocated.<\/b>\n\n<img decoding=\"async\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/08\/Geoimgr-para-Google-My-Bussines-1024x497.png\" alt=\"Geoimgr for Google My Business\" width=\"1024\" height=\"497\" \/>\n\nWith this tool you have it very simple, because it not only geolocates photographs, but also <b>gives the option to put a title and a description \u00a0 oriented to Local SEO.<\/b>\n\nIt is very important that the photos have a title, since Google can not see images, but it does detect the words both the name and the description. <b>It has a lot of value for the strategy to rename the photos before uploading them.<\/b>\n<h2>Product listings within Google My Business<\/h2>\nThis section of the optimization of the tab <b>is ideal for physical stores that also have their products on the Internet.<\/b>\n\n<img decoding=\"async\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/08\/Fichas-de-producto-GMB-1200x725.jpg\" alt=\"GMB Product Sheets\" width=\"1024\" height=\"618\" \/>\n\nNot only does it make the tab more visible because it appears at the beginning of it, but \u00a0 because in the product description you can also add an <b>SEO text of up to 1000 characters. <\/b> This is a \u00a0 very relevant factor to help position your business.\n\nDo not forget to <b>geolocate the photos<\/b> when registering a product in a Google My Business file, since these images (like the photos of the business) <b>can position in Google Images.<\/b>\n<h2>If you offer services, the text must be very careful<\/h2>\n<b>Depending on the business in question, the optimization options for a Google My Business listing may change.<\/b>\n\nIt is possible that you have a clothing store and that in the file you can upload products, but you do not have the option to indicate that you offer services.\n\nIt is the same with hotels, restaurants and any business related to hospitality. They have their own improvement options <b>due to the unique features of their business.<\/b>\n\nThat said, companies such as law firms, agencies, advertising agencies and all kinds of companies in <b>the service sector,<\/b>will have in their Google My Business file the services section. The purpose is to be able to inform the client what services their trade offers and place a small description of them.\n\nYou have to take great care of this text, as it helps to position the tab so that it comes out within <b>the first three results of the local pack.<\/b>\n\n<img decoding=\"async\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/08\/Local-Pack-Google-My-Business-1024x656.png\" alt=\"Local Pack Google My Business\" width=\"1024\" height=\"656\" \/>\n<h2>Adding weekly SEO content<\/h2>\nThe publications are one of the latest improvements that Google implemented in the Google My Business listings.\n\nThis option is being used little, by companies, to position. Like any other section in a GMB tab that contains text, this can be used to <b>add keywords that will make Google position the tab within the Local Search Pack.<\/b>\n\nPublications are very useful when it comes to publicizing a company or promoting yourself. \u00a0 There are different types of publications:\n<h3>News<\/h3>\nIn these publications you can make known, in a very visual way, a product or service offered. Blog articles can also be shared so that they have greater visibility. They have a direct link from Google to the company&#8217;s website, which <b>improves authority at the <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/linkbuilding\">Linkbuilding<\/a> level.<\/b>\n<h3>Offers<\/h3>\nDesigned especially for e-commerce, the offers\u00a0<b>allow you to add a start date and an end date to the publication. In them you can add a coupon code or a url to redeem this promotion.<\/b> They can also be added\u00a0the terms and conditions of the offer so that the user knows them. Never forget to include the keyword in the text, always naturally.\n<h3>Events<\/h3>\nFor service companies that make events such as webinars or physical events, this type of publication is indicated. \u00a0 Like offers, events must have a start date and an end date.\n<h3>Products<\/h3>\nFrom the publications option you can also access the product sheets, which I have already told you about.\n\nAll these types of publications have one thing in common, <b>you can add text to describe<\/b> each and every one of them. You have to take the opportunity to guide local <b>SEO<\/b> any text of the publications, adding the keyword with which you want to position the file.\n\nThese publications will only be visible in the <b>company&#8217;s Knowledge Graph<\/b> (in the search results) for one week, so it is highly advisable to publish every week in the GMB file.\n<h2>Google My Business Website Builder<\/h2>\nA little over a year ago, Google <b>added a section called website to GMB&#8217;s options.<\/b>\n\nIt is a very simple web builder, ideal for small businesses that do not have a website because they do not want to invest in development <b>and it is free!<\/b>\n\nIt uses a unique template for all businesses in which you can customize the color and font. We will talk in more depth about the Google My Business Website Builder in future posts\n\nAt the level of positioning just say that it has a section in which the company can indicate to users what it offers and even allows you to add links. Youdo not have to miss the opportunity to include in this text <b style=\"font-style: inherit;\">keywords oriented to Local SEO, <\/b>given that this website positions in Google. That positioning will never go above the main website, in the case of having both.\n<h2>And there&#8217;s so much more!<\/h2>\nFrom a <b>Google My Business<\/b> profile you can optimize many other options to position your business locally and soon we will count them all.\n\nDo you have a local business?\u00a0 Do you lack time to optimize your Google My Business listing? Not yet in Google&#8217;s business directory? If you need help do not hesitate to contact us to get <b>a successful Local SEO strategy.<\/b>\n\n<img decoding=\"async\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/07\/agencia-seo-local-1024x512.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/07\/agencia-seo-local-1024x512.jpg 1024w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/07\/agencia-seo-local-300x150.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/07\/agencia-seo-local-768x384.jpg 768w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/07\/agencia-seo-local.jpg 1200w\" alt=\"Local SEO Agency\" width=\"1024\" height=\"512\" \/>\n\n\n<p>It may also be useful to review this related article: <a href=\"https:\/\/www.arimetrics.com\/en\/blog\/what-is-seo\">what is seo<\/a>, to place connected concepts within a broader digital strategy.<\/p>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"BlogPosting\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/blog\/google-my-business-how-to-make-a-local-business-visible-on-the-internet#blogposting\",\n      \"mainEntityOfPage\": {\n        \"@type\": \"WebPage\",\n        \"@id\": \"https:\/\/www.arimetrics.com\/en\/blog\/google-my-business-how-to-make-a-local-business-visible-on-the-internet\"\n      },\n      \"headline\": \"Google My Business: How to make a local business visible on the Internet\",\n      \"description\": \"It is not easy for a local business to be able to make itself known on the Internet, the competition is fierce. 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Aspect What to review Useful indicator Google My Business: How to make a local business visible on the Internet Goal, audience and expected impact Qualified traffic, leads or conversions Execution [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":24119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[294],"tags":[],"class_list":["post-20702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/posts\/20702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/comments?post=20702"}],"version-history":[{"count":3,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/posts\/20702\/revisions"}],"predecessor-version":[{"id":71394,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/posts\/20702\/revisions\/71394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media\/24119"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=20702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/categories?post=20702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/tags?post=20702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}