{"id":79278,"date":"2026-09-04T16:33:35","date_gmt":"2026-09-04T16:33:35","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/cpv"},"modified":"2026-09-12T12:53:58","modified_gmt":"2026-09-12T12:53:58","slug":"cpv","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/cpv","title":{"rendered":"CPV"},"content":{"rendered":"

\"CPV\"Definition:<\/strong><\/p>\n

CPV<\/strong>, or cost per view<\/strong>, is an advertising metric that indicates the average cost of getting a view of a video ad. It also refers to a payment model in which the advertiser pays for views or interactions that meet the platform\u2019s criteria.<\/p>\n

It\u2019s used in video advertising, such as certain YouTube campaigns managed through Google Ads<\/a>. A view shouldn\u2019t be confused with an impression: just because an ad appears on screen doesn\u2019t mean the user watched it for long enough to count as a view.<\/p>\n\n

How CPV is calculated<\/h2>\n

Average CPV is obtained by dividing ad spend by the views counted for that same period and ad set:<\/p>\n

Average CPV = ad spend \u00f7 number of views<\/strong><\/p>\n

For example, if a campaign spends \u20ac500<\/strong> and gets 10,000 views<\/strong>, its average CPV is \u20ac0.05<\/strong>: five cents per view.<\/p>\n

This amount is an average, not necessarily the price of each view. It also doesn\u2019t indicate how many different people saw the ad, because the same person can generate multiple views.<\/p>\n

What counts as a view<\/h2>\n

The criteria depend on the platform and the format. A view doesn\u2019t always require watching the entire video.<\/p>\n

For example, in skippable YouTube in-stream ads<\/strong> with CPV bidding, you\u2019re charged when the user watches 30 seconds of the ad, watches it to the end if it\u2019s shorter, or interacts with it, whichever happens first.<\/p>\n

So, in a 20-second ad, watching it to the end meets the criteria. In a 60-second ad, it\u2019s not necessary to reach the end: watching it for 30 seconds may already count.<\/p>\n

Other formats have different rules. That\u2019s why, before comparing the CPV of two campaigns, it\u2019s worth checking what each one considers a view. A video\u2019s public view counter also doesn\u2019t necessarily match the views used to calculate advertising CPV.<\/p>\n

The official Google Ads documentation on CPV<\/a> explains the charging criteria for these ads.<\/p>\n

Differences between CPV, CPM, and CPC<\/h2>\n

CPV, CPM and CPC relate advertising spend to different actions. These are their main differences:<\/p>\n