{"id":48133,"date":"2023-04-12T16:20:35","date_gmt":"2023-04-12T16:20:35","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/midjourney"},"modified":"2026-05-11T22:55:05","modified_gmt":"2026-05-11T22:55:05","slug":"midjourney","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/midjourney","title":{"rendered":"Midjourney"},"content":{"rendered":"<p><strong><img decoding=\"async\" class=\"boxpad alignright wp-image-48230 size-full\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2023\/04\/midjourney.jpg\" alt=\"midjourney\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2023\/04\/midjourney.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2023\/04\/midjourney-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Definition<\/strong><\/p>\n<p><strong>Midjourney<\/strong> is a text-to-picture artificial intelligence (<a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/ai-artificial-intelligence\">AI<\/a>) service developed by an independent research lab of the same name. The service allows users to generate images based on textual descriptions, creating a wide range of art forms, from realistic to abstract styles. Midjourney&#8217;s AI is especially known for its high-quality, well-structured, and detailed images.<\/p>\n\n<h2>Origin and founders<\/h2>\n<p>Midjourney was founded by David Holz, who is also co-founder of Leap Motion, a well-known startup in the virtual and augmented reality space that was acquired by UltraHaptics in 2019.<\/p>\n<p>The team behind Midjourney includes prominent figures such as Jim Keller (processor engineer for Apple, AMD, Tesla, Intel and co-author of x86-64), Nat Friedman (CEO of Github and chairman of the GNOME Foundation) and Philip Rosedale (founder of Second Life).<\/p>\n<p>Development of Midjourney&#8217;s text-image AI began with a closed beta, which then moved to an open beta in July 2022. This allowed the public to access and use the tool, which helped it gain traction and popularity. Unlike other AI tools, Midjourney was already profitable in August 2022, proving its success in the market.<\/p>\n<h2>Advantages of Midjourney<\/h2>\n<p>Midjourney offers several advantages as a text-to-picture AI tool:<\/p>\n<ul>\n<li><strong>High-quality<\/strong> <strong>images:<\/strong> Midjourney is known for producing well-structured, defined and realistic images, making it a strong competitor among other AI tools such as <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/dall-e\">DALL-E<\/a> and <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/stable-diffusion\">Stable Diffusion<\/a>.<\/li>\n<li><strong>High image resolution<\/strong>: Midjourney can generate images with resolutions of up to 1,792 x 1,024 pixels, allowing more space and detail in the images created.<\/li>\n<li><strong>Freemium model<\/strong>: Midjourney offers a limited number of free image creations, allowing users to test the service before committing to a paid plan. Paid plans offer faster processing, additional features, and greater imaging capabilities.<\/li>\n<li><strong>Easy to use<\/strong> <strong>platform:<\/strong> Midjourney works through Discord, a widely used chat platform. Users can interact with the AI bot using simple commands, making it accessible even to those with no coding experience.<\/li>\n<li><strong>Customization<\/strong>: Midjourney provides a variety of commands and parameters to help users fine-tune their image creations, allowing for greater control over the final result.<\/li>\n<li><strong>Active Community<\/strong>: The Midjourney Discord server provides an active community where users can share their creations, ask questions, and receive help from both other users and the Midjourney team.<\/li>\n<li><strong>Continuous development<\/strong>: The Midjourney team continuously works to improve and expand AI capabilities, ensuring the tool stays up-to-date and relevant in the ever-evolving AI landscape.<\/li>\n<\/ul>\n<h2>How to use Midjourney<\/h2>\n<p>To use Midjourney, you need to have a Discord account, as AI works through that platform. Here&#8217;s a step-by-step guide on how to get started with Midjourney:<\/p>\n<ol>\n<li><strong>Create a <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/discord\">Discord<\/a> account<\/strong>: Just sign up for Discord by visiting discord.com\/register<\/li>\n<li><strong>Join the Midjourney<\/strong> <strong>Discord server<\/strong>: Visit the Midjourney website and click the &#8220;Join the Beta&#8221; button, or go directly to discord.gg\/midjourney. Accept the invitation to join the Midjourney Discord server.<\/li>\n<li><strong>Access a channel<\/strong>: Once inside the server, look for channels with the name &#8220;newbies&#8221;, as they are the channels in which new users can type commands.<\/li>\n<li><strong>Write the command<\/strong>: To start generating an image, type the command &#8220;\/imagine&#8221; followed by a description of the desired image. For example, &#8220;\/imagine a beautiful sunset on the beach with palm trees&#8221;. The AI will process your request and generate an image based on the description provided.<\/li>\n<li><strong>Interact with the results<\/strong>: Midjourney will present multiple variations of the generated image. You can choose to generate new variations, refine an existing image, or scale up a selected image using the available buttons.<\/li>\n<li><strong>Save<\/strong> <strong>the image:<\/strong> Open the final image in a browser and save it on the device.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2>Current status of Midjourney<\/h2>\n<p>Midjourney remains one of the leading AI image generation tools, especially for visual creativity, art direction and graphic prototyping.<\/p>\n<p>In 2026, it is important to review the model version, commercial usage terms and available editing or generation options, because the platform evolves quickly.<\/p>\n<h2>Frequently asked questions about Midjourney<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What does Midjourney mean in digital marketing?<\/summary>\n<p>Midjourney refers to the concept described in this glossary entry: Definition Midjourney is a text-to-picture artificial intelligence ( AI ) service developed by an independent research lab of the same name. Midjourney&#x27;s AI is especially known for its high-quality, well-structured, and detailed images. It gives teams a shared vocabulary for analysing digital projects.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>When should teams pay attention to Midjourney?<\/summary>\n<p>Teams should review Midjourney when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is Midjourney used in a digital strategy?<\/summary>\n<p>Midjourney is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is a common mistake when interpreting Midjourney?<\/summary>\n<p>A common mistake is using Midjourney too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/midjourney#definedterm\",\n      \"name\": \"Midjourney\",\n      \"description\": \"Definition of Midjourney in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/midjourney#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What does Midjourney mean in digital marketing?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Midjourney refers to the concept described in this glossary entry: Definition Midjourney is a text-to-picture artificial intelligence ( AI ) service developed by an independent research lab of the same name. 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