{"id":45042,"date":"2022-11-23T22:14:37","date_gmt":"2022-11-23T22:14:37","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/infoproduct"},"modified":"2026-10-02T11:32:07","modified_gmt":"2026-10-02T11:32:07","slug":"infoproduct","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/infoproduct","title":{"rendered":"Infoproduct"},"content":{"rendered":"<p><img decoding=\"async\" class=\"boxpad alignright wp-image-66503 size-full\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/11\/infoproduct.jpg\" alt=\"Infoproduct\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/11\/infoproduct.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/11\/infoproduct-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>Definition:<\/strong><\/p>\n<p>An <strong>infoproduct<\/strong> is a product whose primary value lies in the information or knowledge it organizes and conveys. It is usually distributed digitally, for example as a course, guide, ebook, report, educational template, or audiovisual resource.<\/p>\n<p>It belongs to the broader category of <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/digital-product\">digital products<\/a>, but has a narrower scope. An application, typeface, or video game may also be a digital product; it is only an infoproduct when <strong>structured information<\/strong> is its central utility.<\/p>\n\n<h2>Scope of an infoproduct<\/h2>\n<p>An infoproduct turns a subject, method, or documented experience into a resource that another person can consult or use for learning. Its format enables delivery, but the <strong>information proposition<\/strong> is what defines the product.<\/p>\n<p>It may be free or paid, delivered once, or maintained through recurring access. A purchase does not usually transfer intellectual property ownership: it grants a <strong>license to use<\/strong> or access the content. <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/copyright\">Copyright<\/a> and the associated permissions determine whether it can be copied, modified, or redistributed.<\/p>\n<p>The term does not imply that the author is a recognized authority or that the content is accurate. <strong>Editorial quality<\/strong> depends on the origin of the information, its organization, how current it is, and its usefulness for the stated need.<\/p>\n<h2>Infoproduct formats<\/h2>\n<p>Knowledge can be packaged in different ways according to depth, learning method, and form of access. Common <strong>infoproduct formats<\/strong> include:<\/p>\n<ul>\n<li><strong>Ebooks:<\/strong> Downloadable books or manuals that develop a subject in sequence.<\/li>\n<li><strong>Digital courses:<\/strong> Learning paths containing lessons, videos, exercises, or assessments and associated with <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/e-learning\">e-learning<\/a>.<\/li>\n<li><strong>Guides and manuals:<\/strong> Resources focused on a task, procedure, or specific reference need.<\/li>\n<li><strong>Educational templates:<\/strong> Documents, worksheets, or models that include instructions and help apply a method.<\/li>\n<li><strong>Audiovisual content:<\/strong> Recorded classes, webinars, private podcasts, or organized audio and video series with an educational purpose.<\/li>\n<li><strong>Reports and studies:<\/strong> Analyses, data collections, or specialist documentation prepared for a defined audience.<\/li>\n<\/ul>\n<p>A magazine, open podcast, or application does not automatically become an infoproduct. It must provide a <strong>recognisable unit<\/strong> of information, a defined purpose, and a specific delivery or access method.<\/p>\n<h2>Infoproduct distribution<\/h2>\n<p>Delivery may take place through a download, email, private area, learning platform, or membership. In every case, the file or content acquired should be distinguished from the service that provides access to it. A platform may host the product without being part of its <strong>primary content<\/strong>.<\/p>\n<p>Digital distribution allows the same version to reach many people without manufacturing physical copies. However, it does not remove production, hosting, payment, support, or update costs. Nor does it produce <strong>passive income<\/strong> by itself: demand, maintenance, and service requirements vary with the product and its access model.<\/p>\n<p>The <strong>access conditions<\/strong> should specify duration, compatible devices, download options, included updates, and continuity. If the product depends on an account or external provider, changes to that infrastructure may affect its availability.<\/p>\n<h2>Infoproduct marketing<\/h2>\n<p>An infoproduct may form part of a <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/monetization\">monetization<\/a> strategy or serve as a free resource that introduces a method and captures contacts. Pricing, subscriptions, tiered access, and free distribution perform <strong>different functions<\/strong> within the commercial model.<\/p>\n<p><strong>Commercial communication<\/strong> commonly connects the subject to an <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/audience\">audience<\/a> need and explains what access includes. <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/email-marketing\">Email marketing<\/a>, public content, search, and social platforms may lead toward the offer, while a <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/funnel\">funnel<\/a> represents the stages from discovery to purchase or renewal.<\/p>\n<p>Demonstrations, samples, and reviews provide context when they reflect the actual product. <strong>Promised outcomes<\/strong> should match what the content can provide, because access to information does not by itself guarantee a skill, income, or professional result.<\/p>\n<h2>Content quality<\/h2>\n<p>Assessing an infoproduct involves more than its appearance or length. A useful resource has a <strong>coherent structure<\/strong>, identifies sources when required, and distinguishes facts, interpretations, and personal experience.<\/p>\n<p>Readability, accessibility, file compatibility, and clear terms also matter. When a subject changes, a <strong>revision date<\/strong> and update system make it possible to determine whether the content remains current.<\/p>\n<p>The identity of the author or organisation helps establish accountability for the material, but does not replace verification of its claims. The value of an infoproduct comes from the relationship between the <strong>information need<\/strong>, content quality, and the way it can be used.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definition: An infoproduct is a product whose primary value lies in the information or knowledge it organizes and conveys. It is usually distributed digitally, for example as a course, guide, ebook, report, educational template, or audiovisual resource. It belongs to the broader category of digital products, but has a narrower scope. An application, typeface, or [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"template":"","encyclopedia-tag":[1365,1438],"class_list":["post-45042","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-product-catalogs","encyclopedia-tag-visual-content"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/45042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/6"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=45042"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=45042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}