{"id":44978,"date":"2022-11-23T20:58:41","date_gmt":"2022-11-23T20:58:41","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/schema-markup"},"modified":"2024-11-01T09:46:35","modified_gmt":"2024-11-01T09:46:35","slug":"schema-markup","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/schema-markup","title":{"rendered":"Schema Markup"},"content":{"rendered":"

\"schema-markup\"Definition:<\/strong><\/p>\n

Schema markup, also known as schema markup<\/strong>, schema.org or structured data, is a form of microdata that can be added to HTML pages to improve the way search engines understand and display a website’s content. It consists of adding structured data tags to a website in order to provide more information about the content of the site to search engines. Its use is recommended by search engines and can positively affect web positioning<\/a>.<\/p>\n\n

Advantages of schema markup<\/h2>\n

By using schema markup, a website can gain the following benefits:<\/p>\n

    \n
  • Improves ranking in search<\/strong> results: Search engines can use schema markup to better understand a website’s content and display more relevant results to users. This can improve a website’s ranking in search results.<\/li>\n
  • Provide more information to users<\/strong>: Schema markup allows search engines to display more information about a website’s content in search results. This can help users better understand the content of a website and make informed decisions about whether to visit the site or not.<\/li>\n
  • Increases the visibility of a website<\/strong>: By providing more information about a website’s content to search engines, schema markup can increase the site’s visibility in search results. This can attract more users to a website and increase traffic.<\/li>\n
  • Helps improve user<\/strong> experience: By providing more information about a website’s content to users, schema markup can improve the user experience and make it easier for them to find the information they are looking for.<\/li>\n<\/ul>\n

    Schema markup types<\/h2>\n

    Among the schema markups that can be used to provide more information about the content of a website to search engines we can highlight the following:<\/p>\n

      \n
    • Organization Schema<\/strong>: This type of schema markup is used to provide information about an organization, such as company name, address, and phone number.<\/li>\n
    • Local Business<\/strong>: This type of schema markup is used to provide information about a local business, such as address and phone number.<\/li>\n
    • Product page<\/strong>: This type of schema markup is used to provide information about a product, such as price, brand, and product features.<\/li>\n
    • Job Listing<\/strong>: This type of schema markup is used to provide information about a job, such as job title, company, and location.<\/li>\n
    • Event Page<\/strong>: This type of schema markup is used to provide information about an event, such as date, venue, and ticket price.<\/li>\n
    • Video Page<\/strong>: This type of schema markup is used to provide information about a video, such as the video’s title and description.<\/li>\n
    • How To<\/strong>: This type of schema markup is used to provide instructions on how to make something, such as how to cook a recipe or how to repair something.<\/li>\n
    • FAQ<\/strong>: This type of schema markup is used to provide answers to frequently asked questions about a topic.<\/li>\n
    • Article<\/strong>: This type of schema markup is used to provide information about an article, such as title, publication date, and author.<\/li>\n
    • Breadcrumb<\/strong>: This type of schema markup is used to provide information about a website’s navigation hierarchy, allowing search engines and users to better understand how the site is structured.<\/li>\n
    • Recipe<\/strong>: This type of schema markup is used to provide information about a recipe, such as preparation time, number of servings, and ingredients needed.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

      Definition: Schema markup, also known as schema markup, schema.org or structured data, is a form of microdata that can be added to HTML pages to improve the way search engines understand and display a website’s content. It consists of adding structured data tags to a website in order to provide more information about the content […]<\/p>\n","protected":false},"author":6,"featured_media":0,"template":"","encyclopedia-tag":[313],"class_list":["post-44978","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-seo-onpage-en"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/44978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/6"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=44978"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=44978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}