{"id":34344,"date":"2022-05-19T15:29:24","date_gmt":"2022-05-19T15:29:24","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/infoxication"},"modified":"2026-06-26T16:31:46","modified_gmt":"2026-06-26T16:31:46","slug":"infoxication","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/infoxication","title":{"rendered":"Infoxication"},"content":{"rendered":"<p><strong><img decoding=\"async\" class=\"boxpad alignright wp-image-34262 size-full\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/05\/12-1.jpg\" alt=\"Infoxication\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/05\/12-1.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/05\/12-1-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Definition:<\/strong><\/p>\n<p><strong>Infoxication<\/strong> is a term that describes the excess or overload of information, which hinders the ability to delve deeper into topics of interest. Originating from the English term<em>&#8220;information overload<\/em>&#8220;, this concept is particularly relevant in today&#8217;s digital world.<\/p>\n<p>Infoxication arises from the <strong>constant search for information and the need to keep up to date<\/strong>. However, this overabundance of data is not always properly managed, often resulting in information saturation for individuals. The consequences of infoxication include a decrease in the ability to concentrate, as well as increased stress and anxiety.<\/p>\n\n<h2><b>Origin of the term infoxication<\/b><\/h2>\n<p>The term was coined in 1999 by <em>Alfons Cornell\u00e1<\/em>, founder of the Institute of the Next, and is closely linked to the rise of <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/blog\">blogs<\/a> and <a href=\"https:\/\/www.arimetrics.com\/en\/social-media-agency-spain\">social networks<\/a>. The popularization of these platforms, together with the massive use of the Internet, has significantly increased information overload. The democratization of access to information and the ability to generate content have contributed to saturate the media available to users.<\/p>\n<h2><b>What are the causes of infoxication?<\/b><\/h2>\n<p>There are several reasons why a person may feel overwhelmed by the amount of information they receive on a daily basis. The most common causes include:<\/p>\n<ul>\n<li><strong>Information overload<\/strong>: On a daily basis, we are exposed to an avalanche of information from social networks, media, radio, <span style=\"font-weight: 400;\"><a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/newsletter\">newsletters<\/a>,<\/span> among others. Without proper filtering or firm criteria, it is difficult to distinguish what information is valuable, which can lead to a feeling of overwhelm.<\/li>\n<li><strong>Internet search<\/strong>: The ease of searching on the internet <span style=\"font-weight: 400;\"><a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/internet\">the Internet<\/a><\/span> is an advantage, but it can also be a double-edged sword. On the one hand, it democratizes access to information, but on the other hand, it increases the possibility of finding false information or <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/fake-news\">fake news<\/a>.<\/li>\n<\/ul>\n<h2>Strategies to combat infoxication<\/h2>\n<p>To effectively manage information overload and avoid its negative effects, it is crucial to implement strategies to filter and manage information efficiently. Here are some best practices:<\/p>\n<ul>\n<li><strong>Prioritize<\/strong>: Identify what information is really important for your personal or professional goals. By setting clear priorities, you can focus on content that really adds value.<\/li>\n<li><strong>Use filtering tools<\/strong>: Take advantage of technological tools, such as <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/rss-2\">RSS<\/a> readers and news management applications, that allow you to customize information sources and filter out irrelevant content.<\/li>\n<li><strong>Schedule specific times for information consumption<\/strong>: Avoid the temptation to constantly check the news or social networks. Instead, set specific times during the day to dedicate to reading and reviewing information.<\/li>\n<li><strong>Practice critical reading<\/strong>: Develop skills to evaluate the quality and veracity of information. Question sources and verify data before accepting it as true.<\/li>\n<li><strong>Periodically unplug<\/strong>: Take regular breaks from technology and social media to reduce the stress associated with infoxication. Disconnecting can help improve concentration and overall well-being.<\/li>\n<\/ul>\n<h2>Frequently asked questions about Infoxication<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What is Infoxication?<\/summary>\n<p>Definition: Infoxication is a term that describes the excess or overload of information, which hinders the ability to delve deeper into topics of interest. Originating from the English term &quot;information overload &quot;, this concept is particularly relevant in today&#x27;s digital world. In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is Infoxication used for in digital marketing?<\/summary>\n<p>It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is Infoxication related to a digital strategy?<\/summary>\n<p>It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What should be considered when working with Infoxication?<\/summary>\n<p>It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/infoxication#definedterm\",\n      \"name\": \"Infoxication\",\n      \"description\": \"Definition of Infoxication in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/infoxication#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is Infoxication?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Definition: Infoxication is a term that describes the excess or overload of information, which hinders the ability to delve deeper into topics of interest. Originating from the English term \\\"information overload \\\", this concept is particularly relevant in today's digital world. In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is Infoxication used for in digital marketing?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"How is Infoxication related to a digital strategy?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What should be considered when working with Infoxication?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.\"\n          }\n        }\n      ]\n    }\n  ]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definition: Infoxication is a term that describes the excess or overload of information, which hinders the ability to delve deeper into topics of interest. Originating from the English term&#8220;information overload&#8220;, this concept is particularly relevant in today&#8217;s digital world. Infoxication arises from the constant search for information and the need to keep up to date. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"template":"","encyclopedia-tag":[1155],"class_list":["post-34344","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-infoxication"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/34344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/6"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=34344"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=34344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}