{"id":34006,"date":"2022-05-06T08:19:16","date_gmt":"2022-05-06T08:19:16","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/footer"},"modified":"2026-05-11T22:44:42","modified_gmt":"2026-05-11T22:44:42","slug":"footer","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/footer","title":{"rendered":"Footer"},"content":{"rendered":"<p><strong><img decoding=\"async\" class=\"boxpad alignright wp-image-33938 size-full\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/05\/Footer.jpg\" alt=\"Footer\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/05\/Footer.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/05\/Footer-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Definition:<\/strong><\/p>\n<p>The <strong>footer<\/strong> is the bottom section of a web page, designed to include elements such as navigation links, copyright information, social media buttons and other links of interest. Its main function is to provide additional information that complements the main content of the page. This space is reserved for highlighting information that might have gone unnoticed in other parts of the website.<\/p>\n<p>The footer is ideal for adding complementary links or links of interest to the visitor, such as information about the business or brand, social media profiles, <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/newsletter\">newsletter<\/a> subscriptions and more. Although it is an additional element, it is essential that the footer is clearly distinguished from the rest of the page content, offering added value. The information must be relevant and concise to avoid visitor saturation and confusion. Nowadays, the footer is considered an essential element in web design.<\/p>\n\n<h2>What the footer is for<\/h2>\n<p>The <strong>footer<\/strong> is a fundamental section in a web page that provides additional and easily accessible information to the visitor. Its function is to act as an annex that complements the main content of the site. On company websites, it is common to find links to <strong>contact forms<\/strong>, <strong>telephone numbers<\/strong> and <strong>social network profiles<\/strong>, facilitating communication and connection with users.<\/p>\n<p>In other types of portals, the footer can include information about the <strong>team behind the site<\/strong>, <strong>featured projects<\/strong> or <strong>invitations to collaborate<\/strong>, providing a more complete view of the organization. The footer has multiple uses, but its main purpose is to be a source of complementary and useful information. By providing <strong>direct links<\/strong> and <strong>additional resources<\/strong>, it enhances the <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/user-experience\">user experience<\/a> by allowing them to easily navigate to specific areas of interest.<\/p>\n<h2>What the footer should include<\/h2>\n<p>The footer design should focus on including only the most important and relevant elements for the user. Avoiding information overload is key to maintaining functionality and clarity. Although it is tempting to add many elements, it is preferable to avoid including extensive <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/sitemap\">sitemaps<\/a>, <strong>unnecessary images<\/strong> or <strong>too much text<\/strong>, as they can confuse the user.<\/p>\n<p>When designing the footer, it is important to use <strong>colors<\/strong> that make it stand out without clashing with the style guide of the website. The company&#8217;s <strong>contact information<\/strong> should occupy a central place, ensuring that potential customers can easily get in touch or learn more about the brand. In addition, it is advisable to include links to <strong>privacy policies<\/strong>, <strong>terms of use<\/strong> and other relevant legal documents.<\/p>\n<h2>Mistakes to avoid when using the footer<\/h2>\n<p>To optimize the footer and improve the effectiveness of the website, it is crucial to avoid certain common mistakes:<\/p>\n<ul>\n<li><strong>Not knowing how to choose<\/strong>: Although a lot of information can be included, it is essential to prioritize the elements of the footer. Knowing the brand and the marketing strategy well helps to select the most relevant, avoiding content saturation.<\/li>\n<li><strong>Using the footer as SEO<\/strong>: Overloading the footer with links does not improve <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/seo\">SEO<\/a> and can negatively affect the user experience. In addition, it can result in penalties if certain keywords are perceived to be abused.<\/li>\n<li><strong>Not being responsive<\/strong>: The footer must adapt to different screen sizes. It must look good on all devices. Options such as <strong>floating<\/strong> or <strong>drop-down<\/strong> <strong>footers<\/strong> should be considered to improve usability.<\/li>\n<li><strong>Include irrelevant elements<\/strong>: Avoid adding content that does not add value or distracts the user from essential information. Keep the design simple and focused.<\/li>\n<\/ul>\n<h2>Frequently asked questions about Footer<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What does Footer mean in digital marketing?<\/summary>\n<p>Footer refers to the concept described in this glossary entry: Definition: The footer is the bottom section of a web page, designed to include elements such as navigation links, copyright information, social media buttons and other links of interest. The footer is ideal for adding complementary links or links of interest to the visitor, such as information about the business or brand, social media profiles, newsletter subscriptions and more. It gives teams a shared vocabulary for analysing digital projects.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>When should teams pay attention to Footer?<\/summary>\n<p>Teams should review Footer when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is Footer used in a digital strategy?<\/summary>\n<p>Footer is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is a common mistake when interpreting Footer?<\/summary>\n<p>A common mistake is using Footer too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/footer#definedterm\",\n      \"name\": \"Footer\",\n      \"description\": \"Definition of Footer in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/footer#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What does Footer mean in digital marketing?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Footer refers to the concept described in this glossary entry: Definition: The footer is the bottom section of a web page, designed to include elements such as navigation links, copyright information, social media buttons and other links of interest. 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This space is reserved for highlighting information that might have [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":0,"template":"","encyclopedia-tag":[851],"class_list":["post-34006","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-footer"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/34006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/33"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=34006"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=34006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}