{"id":34004,"date":"2022-05-06T08:20:25","date_gmt":"2022-05-06T08:20:25","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/inurl-search-command"},"modified":"2026-09-19T10:45:14","modified_gmt":"2026-09-19T10:45:14","slug":"inurl-search-command","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/inurl-search-command","title":{"rendered":"inURL Search Command"},"content":{"rendered":"<p><img decoding=\"async\" class=\"boxpad alignright wp-image-35065 size-full\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/06\/InURL-search-command.png\" alt=\"inurl: search operator\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/06\/InURL-search-command.png 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/06\/InURL-search-command-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>Definition:<\/strong><\/p>\n<p>The <strong>inurl:<\/strong> operator is a Google search command that requests results whose <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/url\">URL<\/a> contains the term written after the colon. It narrows a search to pages that share a word or pattern in their address.<\/p>\n<p>It does not search only the visible content of a page. The URL condition applies to the term attached to the operator, while words added outside it may occur elsewhere in the result. This makes the command useful for exploring sections, categories and page types, but not for producing a complete website inventory.<\/p>\n\n<h2>How to write inurl: and what it returns<\/h2>\n<p>The basic syntax has no space between the operator, the colon and the term:<\/p>\n<pre><code>inurl:digital-glossary<\/code><\/pre>\n<p>This query requests results that contain \u201cdigital-glossary\u201d in the URL. Additional words without an operator are treated as ordinary search terms. For example:<\/p>\n<pre><code>inurl:digital-glossary digital marketing<\/code><\/pre>\n<p>Here, \u201cdigital-glossary\u201d must occur in the URL, while \u201cdigital marketing\u201d helps establish the relevance of the result. The <code>allinurl:<\/code> operator can be used when the URL condition needs to cover several terms. It is worth testing both forms because the composition of the <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/serp\">SERP<\/a> may vary.<\/p>\n<h2>Practical examples of the inurl: operator<\/h2>\n<p>To locate Digital Glossary pages on Arimetrics, it can be combined with <code>site:<\/code>:<\/p>\n<pre><code>site:arimetrics.com inurl:digital-glossary<\/code><\/pre>\n<p>The first operator limits the query to the domain, while the second looks for the term in the address. This does not mean that Google will display every existing or indexed URL; it provides a sample of the results considered eligible for that search.<\/p>\n<p>The operator can also be combined with an exact phrase. The following query looks for pages whose address contains \u201cblog\u201d and that are also relevant to the specified phrase:<\/p>\n<pre><code>inurl:blog \"digital analytics\"<\/code><\/pre>\n<p>These combinations are examples of <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/footprint\">footprints<\/a> or advanced search operators.<\/p>\n<h2>How inurl: is used in SEO<\/h2>\n<p>In a <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/technical-seo\">technical SEO<\/a> review, the operator can help formulate and test specific hypotheses:<\/p>\n<ul>\n<li><strong>Explore recurring sections.<\/strong> It can surface routes containing patterns such as <code>\/blog\/<\/code>, <code>\/category\/<\/code> or a word associated with a content type.<\/li>\n<li><strong>Observe competitor architecture.<\/strong> It may reveal public examples of product pages, resources, directories or topic areas that use a recognizable URL structure.<\/li>\n<li><strong>Support an indexing review.<\/strong> It helps identify cases worth investigating, but a particular URL should be checked with tools such as <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/google-search-console\">Google Search Console<\/a>.<\/li>\n<\/ul>\n<p>The result is a clue for further analysis, not an automatic recommendation to place keywords in every address. URL structures should remain understandable, stable and useful to visitors.<\/p>\n<h2>Limitations of the inurl: command<\/h2>\n<p>Search operators work with the results that Google chooses to display. They do not provide a complete census, replace a crawl or prove on their own that a page has an <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/indexing\">indexing<\/a> problem. The number and order of results may change between queries.<\/p>\n<p>A word in the URL does not guarantee that the page covers the topic well either. Assessing an address requires a review of its content, canonical, indexability, links and actual status. <code>inurl:<\/code> is valuable when it answers a specific question; outside that context, it can lead to conclusions that are too broad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definition: The inurl: operator is a Google search command that requests results whose URL contains the term written after the colon. It narrows a search to pages that share a word or pattern in their address. It does not search only the visible content of a page. The URL condition applies to the term attached [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":0,"template":"","encyclopedia-tag":[1258],"class_list":["post-34004","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-url-paths"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/34004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/33"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=34004"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=34004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}