{"id":21694,"date":"2020-01-28T12:51:17","date_gmt":"2020-01-28T12:51:17","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/zapier"},"modified":"2026-06-26T11:36:59","modified_gmt":"2026-06-26T11:36:59","slug":"zapier","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/zapier","title":{"rendered":"Zapier"},"content":{"rendered":"

\"Zapier\"<\/strong><\/em><\/p>\n

Definition:<\/strong><\/p>\n

Zapier<\/strong> <\/em>is a tool that allows you to automate tasks among other online applications. It allows integrations between different applications without having to wait for the developers of those applications to build the integrations. Integrations developed with zapier are called zaps.<\/em><\/p>\n

It is a tool widely used in digital marketing<\/a> since it allows non-technical profiles to automate processes between more than 1500 applications such as Maichimp, Gmail, Google Sheets, Trello, Instagram, etc.<\/p>\n\n

What zapier is for?<\/span><\/h2>\n

Zapier<\/a> is a task automation web application. With Zapier you can build Zaps,<\/em>which allow you to perform actions automatically. A Zap is a role model for a task you want to do over and over again. A Zap could be defined this way: “When you get to a new thing in A, the Zap orders you to do this other thing in B.” The first part is the trigger and the second part is the action.<\/p>\n

<\/span>How Zapier works<\/span><\/h2>\n

Compatible with thousands of applications, with Zapier you can combine triggers<\/em> and actions to automate almost anything with your Zaps.<\/p>\n

A peculiarity of the Zaps is that they are very light and very easy to configure. You can choose which trigger application fields must jump to move to the action service, and you can also use text or custom fields. For example, you could indicate that the form phone number is included in a CRM<\/a> or in a Google sheet.<\/p>\n

<\/span>Example of automation with Zapier<\/span><\/h2>\n

An example of this could be: “When you receive a new entry from a form, create a new entry in CRM<\/em>“.<\/p>\n

Continuing with the example of sending a fomulario, in the event that he received five new entries, Zapier would take each of them independently and make a new entry in the CRM, adapted to the way he has specified in the Zap. In this way, data flows from one application to another automatically without having to be continuously monitoring or without wasting time doing it personally.<\/p>\n

Frequently asked questions about Zapier<\/h2>\n
\n
\nWhat is Zapier?<\/summary>\n

Zapier is an automation platform that connects online applications to create workflows without needing to program from scratch. It allows an action in one tool to trigger another action in another application, for example sending data from a form to a CRM or a spreadsheet.<\/p>\n<\/details>\n

\nWhat is Zapier used for in digital marketing?<\/summary>\n

It is used to automate repetitive tasks between marketing, sales, analytics and customer service tools. It can be used to capture leads, synchronize contacts, send alerts, create tasks, feed databases or connect forms with email marketing and CRM platforms.<\/p>\n<\/details>\n

\nWhat is the difference between Zapier and a custom integration?<\/summary>\n

Zapier allows quick automations to be created with ready-made connectors, while a custom integration offers more control, customization and technical robustness. Zapier is usually useful to validate processes or solve simple operational needs before investing in proprietary development.<\/p>\n<\/details>\n

\nWhat should a company take care of when using Zapier?<\/summary>\n

It should take care of permissions, data quality, duplicates, usage limits, silent errors and documentation of each workflow. It is also advisable to periodically review automations to avoid fragile dependencies or critical processes without supervision.<\/p>\n<\/details>\n<\/div>\n