{"id":21693,"date":"2020-06-26T11:52:23","date_gmt":"2020-06-26T11:52:23","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/youtuber"},"modified":"2026-10-02T11:31:59","modified_gmt":"2026-10-02T11:31:59","slug":"youtuber","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/youtuber","title":{"rendered":"Youtuber"},"content":{"rendered":"<p><img decoding=\"async\" class=\"boxpad alignright wp-image-13671 size-full\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/06\/youtuber-1.jpg\" alt=\"Youtuber\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/06\/youtuber-1.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/06\/youtuber-1-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><strong>Definition:<\/strong><\/p>\n<p>A <strong>YouTuber<\/strong> is a content creator who publishes primarily on YouTube and develops a relationship with an audience on the platform. Their work may include long-form videos, Shorts, live streams and community posts across many subjects and formats.<\/p>\n<p>A channel may begin as a hobby, an educational project or a professional activity. <strong>Publishing frequency, subscriber numbers and revenue differ from one channel to another<\/strong> and do not, by themselves, determine whether someone is a YouTuber.<\/p>\n\n<h2>What a YouTuber does<\/h2>\n<p>The activity covers planning, recording, editing and publishing videos, as well as managing the channel. <strong>The creator defines the subject, format and editorial identity<\/strong> and adapts each piece to the topic and audience they want to address.<\/p>\n<p>The work may involve scripts, thumbnails, titles, descriptions, chapters and captions. After publication, <strong>YouTube Analytics can show how viewers discover and consume the content<\/strong> and which videos lead to further views or subscriptions. These signals help evaluate decisions, but they do not guarantee channel growth.<\/p>\n<h2>How YouTubers earn revenue<\/h2>\n<p><strong><a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/monetization\">Monetization<\/a> can come from the platform or from external agreements and activities.<\/strong> Common routes include:<\/p>\n<ul>\n<li><strong>Platform revenue:<\/strong> a share of advertising and YouTube Premium revenue in eligible formats.<\/li>\n<li><strong>Memberships and audience support:<\/strong> channel memberships and fan-funding features such as Super Chat or Super Thanks, where available.<\/li>\n<li><strong>Sponsorships and collaborations:<\/strong> agreements with brands to feature or present products and services with appropriate disclosure.<\/li>\n<li><strong>Affiliate marketing:<\/strong> commissions from purchases or actions attributed to the creator&#8217;s links.<\/li>\n<li><strong>Products and services:<\/strong> merchandise, courses, events, licences or other offers connected with the project.<\/li>\n<\/ul>\n<p>Access to these features depends on the country, channel type, content and compliance with the current terms. <strong>Joining the YouTube Partner Program requires an application and review<\/strong>, and the available options may differ. Current requirements are provided in the <a href=\"https:\/\/support.google.com\/youtube\/answer\/72851?hl=en\" target=\"_blank\" rel=\"noopener\">official program help<\/a>.<\/p>\n<h2>Relationship with the audience<\/h2>\n<p>Comments, community posts, polls and live streams help creators understand questions, reactions and interests. <strong>This interaction can inform future content and strengthen the channel&#8217;s identity<\/strong>, although creators do not need to follow every request and consistency alone does not guarantee reach.<\/p>\n<p><strong>YouTuber, influencer, streamer and TikToker describe related but different roles.<\/strong> YouTuber identifies YouTube as the main publishing platform; an <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/influencer\">influencer<\/a> is defined by their capacity to influence an audience; a <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/streamer\">streamer<\/a> focuses on live broadcasts; and a <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/tiktoker\">TikToker<\/a> develops their presence primarily on TikTok. The same person may fit more than one of these descriptions.<\/p>\n<h2>YouTuber content and examples<\/h2>\n<p><strong>Channels may specialise in very different subjects and formats<\/strong>, from entertainment, gaming, technology and education to music, travel, commentary, cooking or general knowledge. They can also combine edited videos, interviews, tutorials, reports, challenges, reviews and live streams.<\/p>\n<p>Examples of creators with different approaches include:<\/p>\n<ul>\n<li><strong>El Rubius:<\/strong> entertainment and gaming from Spain.<\/li>\n<li><strong>Jaime Altozano:<\/strong> music analysis and education from Spain.<\/li>\n<li><strong>Luisito Comunica:<\/strong> travel and popular culture from Mexico.<\/li>\n<li><strong>Germ\u00e1n Garmendia:<\/strong> entertainment and gaming from Chile.<\/li>\n<li><strong>Marques Brownlee:<\/strong> consumer technology analysis from the United States.<\/li>\n<li><strong>MrBeast:<\/strong> challenge-based entertainment and large-scale productions from the United States.<\/li>\n<\/ul>\n<p>These examples illustrate the range of the format without ranking creators by follower count. <strong>Their shared characteristic is the use of YouTube as the principal place to publish content and develop an audience.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definition: A YouTuber is a content creator who publishes primarily on YouTube and develops a relationship with an audience on the platform. Their work may include long-form videos, Shorts, live streams and community posts across many subjects and formats. A channel may begin as a hobby, an educational project or a professional activity. Publishing frequency, [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":0,"template":"","encyclopedia-tag":[1454,1342],"class_list":["post-21693","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-online-video-ecosystem","encyclopedia-tag-social-creators"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/21693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/19"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=21693"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=21693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}