{"id":21658,"date":"2020-01-28T14:44:03","date_gmt":"2020-01-28T14:44:03","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/wireframe"},"modified":"2026-05-11T23:08:28","modified_gmt":"2026-05-11T23:08:28","slug":"wireframe","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/wireframe","title":{"rendered":"Wireframe"},"content":{"rendered":"<p><img decoding=\"async\" class=\"boxpad alignright wp-image-15110 size-full\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/wireframe-1.png\" alt=\"wireframe\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/wireframe-1.png 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/wireframe-1-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>Definition:<\/strong><\/p>\n<p>A <em><strong>wireframe <\/strong><\/em>also known as a page layout or screen plan, is a visual guide that represents the skeletal structure of a website. Wireframes are created for the purpose of organizing the elements so that they better carry out their particular purpose. The purpose is usually to be informed by a business objective and a creative idea. The page scheme represents the design of the page or the arrangement of the contents of the website, including elements of the interface and navigation systems and how they work together.<\/p>\n\n<h2>Features of wimeframes<\/h2>\n<p>Wireframes are <strong>basic layouts that focus on the functionality and organization of a page&#8217;s content<\/strong>, without concern for visual style such as typography, colors or graphics. Their purpose is to show what each screen does, not how it looks. These can be hand-drawn sketches or created with specialized software and are used by professionals such as <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/user-experience\">user experience<\/a> designers and business analysts. Main approaches to wireframes:<\/p>\n<ul>\n<li><strong>Available functionalities and their organization.<\/strong><\/li>\n<li><strong>Content priorities and layout.<\/strong><\/li>\n<li><strong>Rules for displaying specific information.<\/strong><\/li>\n<li><strong>Reactions to different use scenarios.<\/strong><\/li>\n<\/ul>\n<p>Wireframes connect the conceptual structure of a website with its final visual design, helping to define the functionality and the relationship between different screens. They are effective tools for rapid prototyping and evaluating the feasibility of a design. In addition to websites, they are used for prototyping applications and other interactive products.<\/p>\n<h2>Advantages of Wireframes<\/h2>\n<p>Among the benefits of Wireframes we can mention the following:<\/p>\n<ul>\n<li>They help <strong>visualize and plan<\/strong> the overall structure and <a href=\"https:\/\/www.arimetrics.com\/en\/wordpress-agency-spain\">layout of a website<\/a> or app before the design process begins.<\/li>\n<li>It allows <strong>potential design problems to be identified and resolved in advance<\/strong>, reducing the need for costly subsequent revisions.<\/li>\n<li><strong>It facilitates collaboration<\/strong> among project stakeholders, including designers, developers, and clients, by providing a shared vision of the project.<\/li>\n<li>It provides a <strong>streamlined approach<\/strong> to user interface design, ensuring that design decisions are consistent and based on user needs.<\/li>\n<li>Help in the development of <strong><a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/responsive\">responsive design<\/a>: <\/strong>wireframes can be used to design and test how different screen sizes will affect the user experience.<\/li>\n<li>It can serve as<strong> a model for development<\/strong>, providing detailed information on how the various elements of the design should work and interact with each other.<\/li>\n<\/ul>\n<h2>Tools to create Wireframes<\/h2>\n<p>Wireframe design is a crucial stage in the development of websites and applications, as it allows to visualize and plan the structure and functionality before starting the detailed design. There are several tools that facilitate the creation of wireframes, each with specific features that suit different needs and experience levels. Here are some of the most popular tools for creating wireframes:<\/p>\n<ul>\n<li><strong>Balsamiq Mockups:<\/strong> Offers a simple and easy-to-use interface that emulates hand-drawing, allowing users to create wireframes quickly. It includes an extensive library of user interface elements and allows collaboration through comments and reviews.<\/li>\n<li><strong>Adobe XD:<\/strong> Part of the Adobe suite, it is a powerful tool for creating wireframes, prototypes and user interface designs. It offers integration with other Adobe tools and support for vector design and interactive prototyping.<\/li>\n<li><strong>Sketch:<\/strong> A vector design tool popular with user interface and user experience designers. Known for its simplicity and efficiency, it offers a wide range of plugins to extend its functionality.<\/li>\n<li><strong>Figma:<\/strong> Cloud-based, enables real-time collaboration, ideal for teams working remotely. It provides vector design tools, prototyping, and the ability to share projects in real time.<\/li>\n<li><strong>Axure RP:<\/strong> Advanced tool for creating wireframes and interactive prototypes, suitable for complex projects that require detailed documentation and advanced functionality.<\/li>\n<li><strong>InVision:<\/strong> Digital design platform for creating interactive prototypes and wireframes, focused on collaboration and presentation of design ideas.<\/li>\n<li><strong><a href=\"https:\/\/www.lucidchart.com\/pages\/es\" target=\"_blank\" rel=\"noopener\">Lucidchart<\/a>:<\/strong> Online diagramming tool that allows creating wireframes and flowcharts in a collaborative way. It is known for its ease of use and ability to integrate with other applications such as Google Workspace and Microsoft Office.<\/li>\n<li><strong>Nulab Cacoo:<\/strong> Collaborative diagramming tool that allows teams to create wireframes, diagrams and mind maps. It offers predefined templates and the ability to collaborate in real time with other team members.<\/li>\n<\/ul>\n<h2>Frequently asked questions about Wireframe<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What does Wireframe mean in digital marketing?<\/summary>\n<p>Wireframe refers to the concept described in this glossary entry: Definition: A wireframe also known as a page layout or screen plan, is a visual guide that represents the skeletal structure of a website. Wireframes are created for the purpose of organizing the elements so that they better carry out their particular purpose. It gives teams a shared vocabulary for analysing digital projects.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>When should teams pay attention to Wireframe?<\/summary>\n<p>Teams should review Wireframe when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is Wireframe used in a digital strategy?<\/summary>\n<p>Wireframe is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is a common mistake when interpreting Wireframe?<\/summary>\n<p>A common mistake is using Wireframe too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/wireframe#definedterm\",\n      \"name\": \"Wireframe\",\n      \"description\": \"Definition of Wireframe in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/wireframe#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What does Wireframe mean in digital marketing?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Wireframe refers to the concept described in this glossary entry: Definition: A wireframe also known as a page layout or screen plan, is a visual guide that represents the skeletal structure of a website. 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The purpose is usually to be informed by a business objective and [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"template":"","encyclopedia-tag":[980],"class_list":["post-21658","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-frontend-web"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/21658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/7"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=21658"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=21658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}