{"id":21654,"date":"2020-01-28T14:22:52","date_gmt":"2020-01-28T14:22:52","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/white-paper"},"modified":"2026-05-11T23:08:18","modified_gmt":"2026-05-11T23:08:18","slug":"white-paper","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/white-paper","title":{"rendered":"White Paper"},"content":{"rendered":"

\"white<\/p>\n

Definition<\/strong>:<\/p>\n

A White Paper<\/b> is a technical document<\/b> written by a company with the aim of serving as an explanatory guide for its users. These documents present a collection of knowledge aimed at solving the problems that may arise from the use of your products or services, or simply facilitating the understanding of a topic or concept applicable to your company. In this way, a double functionality is fulfilled, by helping the user to better understand the operation of our brand, but also by improving it’s SEO<\/a>.<\/p>\n

Although all types of companies can prepare a White Paper, it is more common to see it in those that are dedicated to B2B <\/a>so that these documents represent a great added value when doing business. Originally they were conceived as political documents for public opinion, today they represent a source of technical knowledge in any field.<\/p>\n\n

Write a White Paper<\/span><\/h2>\n

The drafting of a White Pape<\/strong>r document is a complex process that can require notorious investments of time and money. Although they are not very extensive documents, quite the opposite since they are usually between 5 and 20 sheets, if they condense a large amount of knowledge.<\/strong><\/p>\n

To write a White Paper, a previous research<\/strong> work is necessary. This can be carried out by a person from within the company although it is very normal for it to be done by external copywriters <\/a>hired by the company. Because they are research-based, they are documents with expiration and therefore must be updated or rewritten over time.<\/p>\n

When writing the White Paper it is necessary that we are clear that the objective of this is indicative and explanatory<\/strong> and therefore we must avoid falling into a promotional or other discourse, the more we focus on the user’s problem and provide added value to it, the better results we will obtain. The language of a white paper must be clear, direct and concise, it can be technical but without being complicated for the user.<\/p>\n

Frequently asked questions about White Paper<\/h2>\n
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\nWhat does White Paper mean in digital marketing?<\/summary>\n

White Paper refers to the concept described in this glossary entry: Definition : A White Paper is a technical document written by a company with the aim of serving as an explanatory guide for its users. Although all types of companies can prepare a White Paper, it is more common to see it in those that are dedicated to B2B so that these documents represent a great added value when doing business. It gives teams a shared vocabulary for analysing digital projects.<\/p>\n<\/details>\n

\nWhen should teams pay attention to White Paper?<\/summary>\n

Teams should review White Paper when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.<\/p>\n<\/details>\n

\nHow is White Paper used in a digital strategy?<\/summary>\n

White Paper is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.<\/p>\n<\/details>\n

\nWhat is a common mistake when interpreting White Paper?<\/summary>\n

A common mistake is using White Paper too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.<\/p>\n<\/details>\n<\/div>\n