{"id":21640,"date":"2020-01-28T15:30:53","date_gmt":"2020-01-28T15:30:53","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/vkontakte"},"modified":"2026-09-18T10:18:50","modified_gmt":"2026-09-18T10:18:50","slug":"vkontakte","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/vkontakte","title":{"rendered":"VKontakte"},"content":{"rendered":"<p><img decoding=\"async\" class=\"boxpad alignright wp-image-79966 size-full\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2026\/09\/vkontakte-square.png\" alt=\"VKontakte\" width=\"300\" height=\"300\" style=\"margin-top:0;\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2026\/09\/vkontakte-square.png 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2026\/09\/vkontakte-square-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><strong>Definition:<\/strong><\/p>\n<p><strong>VKontakte<\/strong>, also known as <strong>VK<\/strong>, is a <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/social-network\">social network<\/a> that enables people to create profiles, publish content, communicate and participate in communities.<\/p>\n\n<h2>How VKontakte works<\/h2>\n<p><strong>VKontakte brings communication, publishing, audiovisual content and services together within a single platform.<\/strong> Each user can create a profile, connect with other accounts and configure the visibility of their posts.<\/p>\n<p>Content appears in profiles, communities and pages and can be distributed through posts or the platform&#8217;s own recommendations. Comparison with Facebook can help explain some functions, but the two networks have their own ecosystems, rules, formats and audiences.<\/p>\n<h2>Main VKontakte features<\/h2>\n<p>Available tools cover different types of content, communication and entertainment. Its main functions include:<\/p>\n<ul>\n<li><strong>Profiles and posts:<\/strong> It supports sharing text, photographs, videos and other content, as well as managing who can view it.<\/li>\n<li><strong>Contacts and communication:<\/strong> It includes following people, private and group conversations and, in supported environments, calls.<\/li>\n<li><strong>Communities and pages:<\/strong> Users can create or follow spaces organised around interests, brands, creators or organisations.<\/li>\n<li><strong>Video, music and entertainment:<\/strong> It integrates videos, clips, broadcasts, music content and other entertainment options whose availability may vary by territory.<\/li>\n<li><strong>Mini apps and services:<\/strong> The VK ecosystem incorporates applications and functions that can be used without leaving the platform.<\/li>\n<\/ul>\n<h2>History of VKontakte<\/h2>\n<p>VKontakte was launched in 2006 as a service initially aimed at students and later expanded to a general audience. It was developed by Pavel Durov and other contributors and, over time, added communities, messaging, audiovisual content, applications, advertising and other services.<\/p>\n<p><strong>The VKontakte social network should not be confused with VK, the wider technology group to which it belongs<\/strong>, which brings together other digital products and services.<\/p>\n<h2>VKontakte reach<\/h2>\n<p>VKontakte&#8217;s audience is concentrated particularly in Russia and other Russian-speaking markets. According to <a href=\"https:\/\/vk.company\/ru\/press\/releases\/12383\/\" target=\"_blank\" rel=\"noopener\">VK&#8217;s results for the second quarter of 2026<\/a>, the social network reached an average of <strong>94.3 million monthly users and 65.2 million daily users in Russia<\/strong>. Mediascope data included in the report placed its monthly reach at 89% of the Russian Internet audience and its daily reach at 60%.<\/p>\n<h2>VKontakte governance<\/h2>\n<p>The platform enables users to configure profile privacy and post visibility. Application permissions and the conditions governing data processing should also be reviewed. <strong>The availability of functions, payments, advertising and content may depend on the country, account and platform rules.<\/strong><\/p>\n<p><a href=\"https:\/\/vk.com\/about?language=en-US\" target=\"_blank\" rel=\"noopener\">Official information about VKontakte<\/a> describes the service and its organisation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definition: VKontakte, also known as VK, is a social network that enables people to create profiles, publish content, communicate and participate in communities. How VKontakte works VKontakte brings communication, publishing, audiovisual content and services together within a single platform. Each user can create a profile, connect with other accounts and configure the visibility of their [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":79968,"template":"","encyclopedia-tag":[410],"class_list":["post-21640","encyclopedia","type-encyclopedia","status-publish","has-post-thumbnail","hentry","encyclopedia-tag-social-networks"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/21640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/7"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media\/79968"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=21640"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=21640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}