{"id":21634,"date":"2020-01-28T15:17:47","date_gmt":"2020-01-28T15:17:47","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/recurring-visitor"},"modified":"2026-06-26T20:41:05","modified_gmt":"2026-06-26T20:41:05","slug":"returning-visitor","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/returning-visitor","title":{"rendered":"Repeat Visitor"},"content":{"rendered":"<p><strong><img decoding=\"async\" class=\"boxpad wp-image-15086 size-full alignright\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/GLOSARIO-U-V-W-X-Y-Z-3.jpg\" alt=\"recurring visitor\" width=\"300\" height=\"300\" \/>Definition:<\/strong><\/p>\n<p>A <strong>returning visitor<\/strong> is a user who visits a website more than once during a specific period of time. In <a href=\"https:\/\/www.arimetrics.com\/glosario-digital\/analitica-web\">web analytics<\/a>, a returning visitor is any user who has been identified more than once within the period being analyzed. This metric indicates that the user has accessed the website multiple times, which may reflect a continued interest or loyalty to the site&#8217;s content. At <a href=\"https:\/\/www.arimetrics.com\/agencia-google-analytics-4\"><strong>Google Analytics<\/strong><\/a>a returning visitor is a user who has already been assigned a <strong>Client ID<\/strong> at the time of the visit or session. The Client ID is a unique identifier that is generated during a browser&#8217;s first session. If a user deletes cookies or uses a different browser from the previous session, they will be considered a new user, as the Client ID cannot be transferred between browsers or after cookies are deleted.<\/p>\n\n<h2>Recurring visitor in the digital marketing context<\/h2>\n<p><strong>Returning visitors<\/strong> are a valuable segment for digital marketing strategies, as their behavior can differ significantly from that of new visitors. While <a href=\"https:\/\/www.arimetrics.com\/glosario-digital\/seo\">SEO<\/a> focuses on attracting new traffic through search engines, repeat visitor analysis helps to understand user loyalty and engagement with site content. For <strong>new users<\/strong>, the main goal is to build loyalty and convert them into repeat visitors. On the other hand, repeat visitors tend to be more likely to make purchases or conversions. Therefore, it is important to guide them through the purchase funnel with personalized strategies.<\/p>\n<h2>Strategies to increase repeat visitors<\/h2>\n<ul>\n<li><strong>Quality and updated content:<\/strong> Offering <a href=\"https:\/\/www.arimetrics.com\/agencia-content-marketing-especialistas\">relevant<\/a>, valuable and regularly updated <a href=\"https:\/\/www.arimetrics.com\/agencia-content-marketing-especialistas\">content<\/a> can motivate visitors to return for new information.<\/li>\n<li><strong>Personalization:<\/strong> Using behavioral data to personalize the user experience, such as product recommendations or content based on past visits, can increase satisfaction and the likelihood of return.<\/li>\n<li><strong>Loyalty programs:<\/strong> Implementing programs that reward users for their loyalty, such as exclusive discounts or reward points, can encourage repeat visits.<\/li>\n<li><strong>Newsletters and notifications:<\/strong> Keeping users informed about news and offers through <a href=\"https:\/\/www.arimetrics.com\/glosario-digital\/newsletter\">newsletters<\/a> or <a href=\"https:\/\/www.arimetrics.com\/glosario-digital\/notificacion-push\">push notifications<\/a> can remind them to return to the site.<\/li>\n<\/ul>\n<h2>Measurement and analysis of repeat visitors<\/h2>\n<ul>\n<li><strong>User segmentation:<\/strong> Dividing users into segments based on their behavior and frequency of visits allows for a more detailed analysis and the implementation of specific strategies for each group.<\/li>\n<li><strong> <a href=\"https:\/\/www.arimetrics.com\/glosario-digital\/embudo-de-conversion\">Conversion funnel<\/a> analysis:<\/strong> Evaluating how repeat visitors move through the conversion funnel can identify obstacles and opportunities to improve the user experience.<\/li>\n<li><strong>Return rate:<\/strong> Measuring the return rate, or the proportion of visitors who return to the site within a specific period, helps to evaluate the effectiveness of retention strategies.<\/li>\n<li><strong>User feedback:<\/strong> Collecting opinions and comments from repeat users can provide valuable information about their needs and expectations, guiding continuous improvements to the site.<\/li>\n<\/ul>\n<h2>Frequently asked questions about Repeat Visitor<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What is Repeat Visitor?<\/summary>\n<p>Definition: A returning visitor is a user who visits a website more than once during a specific period of time. In web analytics , a returning visitor is any user who has been identified more than once within the period being analyzed. In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is Repeat Visitor used for in digital marketing?<\/summary>\n<p>It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is Repeat Visitor related to a digital strategy?<\/summary>\n<p>It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What should be considered when working with Repeat Visitor?<\/summary>\n<p>It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/returning-visitor#definedterm\",\n      \"name\": \"Repeat Visitor\",\n      \"description\": \"Definition of Repeat Visitor in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/returning-visitor#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is Repeat Visitor?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Definition: A returning visitor is a user who visits a website more than once during a specific period of time. 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This metric indicates that the user has accessed the website multiple times, which may [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"template":"","encyclopedia-tag":[816,408],"class_list":["post-21634","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-analitica-trafico","encyclopedia-tag-web-analytics"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/21634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/7"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=21634"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=21634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}