{"id":21625,"date":"2020-01-28T12:29:34","date_gmt":"2020-01-28T12:29:34","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/video-in-stream"},"modified":"2026-06-26T20:40:03","modified_gmt":"2026-06-26T20:40:03","slug":"in-stream-video","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/in-stream-video","title":{"rendered":"In-Stream Video"},"content":{"rendered":"<p><img decoding=\"async\" class=\"boxpad alignright wp-image-15078 size-full\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/video_in_stream-1.jpg\" alt=\"Video in stream\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/video_in_stream-1.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/video_in_stream-1-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>Definition:<\/strong><\/p>\n<p><em><strong>In-stream video <\/strong><\/em>is the format that allows you to advertise within another video broadcast on YouTube viewing pages, on web pages and in partner applications of the Google Display Network. It is also used in the various social networks (Twitter, <a href=\"https:\/\/www.arimetrics.com\/en\/facebook-ads-agency-spain\">Facebook, <\/a>etc.). They are also known as TrueView ads.<\/p>\n<p>Its main feature is that it can appear previously, in the middle of the visualization or after the original video in one of the two existing modalities: with or without the option to skip the ad after five seconds.<\/p>\n<p>It differs from other video advertising formats, such as <strong>discovery<\/strong> ads (thumbnails with recommendations from other videos within YouTube), <strong>bumper<\/strong> ads (very short and non-skippable messages that play before, during and after another video) and <strong>out-stream<\/strong> ads (designed especially for mobile devices)<\/p>\n\n<h2 class=\"indexed\"><span class=\"heading_text\">Types of in-stream video<\/span><\/h2>\n<p>In-stream videos can be classified according to the moment in which they are shown and also according to the possibility of user interaction. If we take into account when they appear, they can be:<\/p>\n<ul>\n<li><strong>Pre-roll.<\/strong> They appear before the original video. They are the most frequent, since it is the perfect time to capture the attention of the potential customer, especially if the campaign is correctly segmented and the ad has a logical link with the non-advertising content.<\/li>\n<li><strong>Mid-roll.<\/strong> It is the video-in-stream mode shown in the middle of another video. It is usually appreciated as more invasive, especially if it is not possible to skip it. The usual thing is that they are only inserted in the middle of long contents and at a time when the user is already &#8216;hooked&#8217; to what he is seeing.<\/li>\n<li><strong>Post-roll.<\/strong> The ad is displayed at the end of the video. It is appropriate to offer related content, redirect to other pages or take advantage of the mood of the user impacted by the content to sell a product or service.<\/li>\n<\/ul>\n<p>In-stream ads can also be classified into skippable, which are those that include the button with the message<strong> &#8216;skip ad&#8217; or &#8216;skip ad&#8217;<\/strong> and allow them to be skipped after five minutes, and non-skippable ads, which have a maximum duration of 15 seconds and cannot be interrupted. In addition to the cost, which we will talk about later, they differ mainly in that the non-skippable ones can be used only for the purpose of the coverage campaign and brand awareness and the jumpable ones offer more possibilities.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"indexed\"><span id=\"como-crear-video-in-stream\" class=\"anchor\"><\/span><span class=\"heading_text\">How to create video in stream<\/span><\/h2>\n<p>To start advertising in video format you have to first decide the strategy to follow. To do this, it must be taken into account that the investment depends on the type of ad, so that:<\/p>\n<ul>\n<li>Skippable in-stream ads work using <strong>a <\/strong>Cost Per View (CPV) bidding strategy. This means that the advertiser pays every time the user has viewed 30 seconds of it (or the entire ad if the duration is shorter) or if he interacts with it.<\/li>\n<li>In the case of non-skippable videos, the <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/cpm\">Cost Per Thousand (CPM)<\/a> is used, that is, it is paid for every thousand views. Campaigns without the possibility of interruption are usually more expensive, but also more effective if it is necessary for the user to see the full message.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21627 \" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/video_instream-1024x544.png\" alt=\"\" width=\"658\" height=\"349\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/video_instream-1024x544.png 1024w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/video_instream-300x159.png 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/video_instream-768x408.png 768w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/video_instream.png 1252w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/><\/p>\n<p>Once the strategy has been decided, and taking into account that any ad must be previously hosted on YouTube, to create a video advertising campaign you have to follow the following steps:<\/p>\n<ul>\n<li>Open a <a href=\"https:\/\/www.arimetrics.com\/en\/google-ads-agency-spain\">Google Ads<\/a> account.<\/li>\n<li>Select a campaign objective (sales opportunities, traffic, brand consideration or brand awareness).<\/li>\n<li>Choose the video option.<\/li>\n<li>Set a budget and segment the campaign.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 class=\"indexed\"><span id=\"video-instream-vs-outstream\" class=\"anchor\"><\/span><span class=\"heading_text\">Instream vs. outstream video<\/span><\/h2>\n<p>Out-stream videos differ from in-stream videos in that they are ads <strong>created specifically for mobile and tablet that<\/strong> appear on websites and partner apps. They are characterized because they begin to be emitted without sound and this is only activated if the user activates it.<\/p>\n<p>They work at a cost per thousand visible impressions, which means that it only counts if the user views 50% of the ad screen for at least two seconds.<\/p>\n<h2>Frequently asked questions about In-Stream Video<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What is In-Stream Video?<\/summary>\n<p>Definition: In-stream video is the format that allows you to advertise within another video broadcast on YouTube viewing pages, on web pages and in partner applications of the Google Display Network. It is also used in the various social networks (Twitter, Facebook, etc.). In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is In-Stream Video used for in digital marketing?<\/summary>\n<p>It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is In-Stream Video related to a digital strategy?<\/summary>\n<p>It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What should be considered when working with In-Stream Video?<\/summary>\n<p>It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/in-stream-video#definedterm\",\n      \"name\": \"In-Stream Video\",\n      \"description\": \"Definition of In-Stream Video in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/in-stream-video#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is In-Stream Video?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Definition: In-stream video is the format that allows you to advertise within another video broadcast on YouTube viewing pages, on web pages and in partner applications of the Google Display Network. It is also used in the various social networks (Twitter, Facebook, etc.). In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is In-Stream Video used for in digital marketing?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"How is In-Stream Video related to a digital strategy?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What should be considered when working with In-Stream Video?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.\"\n          }\n        }\n      ]\n    }\n  ]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definition: In-stream video is the format that allows you to advertise within another video broadcast on YouTube viewing pages, on web pages and in partner applications of the Google Display Network. It is also used in the various social networks (Twitter, Facebook, etc.). They are also known as TrueView ads. Its main feature is that [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"template":"","encyclopedia-tag":[1113],"class_list":["post-21625","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-video-online"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/21625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/6"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=21625"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=21625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}