{"id":21614,"date":"2020-01-28T15:52:16","date_gmt":"2020-01-28T15:52:16","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/url-visible"},"modified":"2026-06-26T20:21:27","modified_gmt":"2026-06-26T20:21:27","slug":"display-url","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/display-url","title":{"rendered":"Display URL"},"content":{"rendered":"

\"Display<\/p>\n

Definition:<\/strong><\/p>\n

The Display URL<\/b> is an element of Google Ads<\/a>, which is the address that appears in them in green in order to clarify to the user the destination to which they will go when clicking on it. The Display URL <\/a>does not have to correspond to the final or destination URL which is the one that the visitor will really reach when clicking on the link, although the most convenient thing would be that they do have the greatest possible relevance so that the user does not perceive the destination as little relevant.<\/p>\n\n

Importance of the Display URL<\/span><\/h2>\n

The Display URL is an important component when working with SEM, the easier to read and simpler it is, the more possibilities we will have to attract traffic<\/b> to our website, without forgetting that if there is no correlation between the display URL and the destination URL the result can be counterproductive.<\/p>\n

The Display URL serves as a small example of what the user can find on our website, and can make the difference between whether they want to enter or not so it is an element that we must treat with the care it deserves.<\/p>\n

Advantages of using a Display URL<\/h2>\n

Those are some of the advantages of using Display URLs:<\/p>\n

    \n
  • If we establish a Dusplay e URL, we have many more options for the consumer to retain it in their memory to perform future searches.<\/li>\n
  • It allows to reinforce the relevance of the ad by being able to include keywords in it.<\/li>\n
  • Unlike the rest of the ad, it allows you to use protected trademarks in your fields.<\/li>\n<\/ul>\n

    Frequently asked questions about Display URL<\/h2>\n
    \n
    \nWhat is Display URL?<\/summary>\n

    Definition: The Display URL is an element of Google Ads , which is the address that appears in them in green in order to clarify to the user the destination to which they will go when clicking on it. The Display URL does not have to correspond to the final or destination URL which is the one that the visitor will really reach when clicking on the link, although the most convenient thing would be that they do have the In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.<\/p>\n<\/details>\n

    \nWhat is Display URL used for in digital marketing?<\/summary>\n

    It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.<\/p>\n<\/details>\n

    \nHow is Display URL related to a digital strategy?<\/summary>\n

    It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.<\/p>\n<\/details>\n

    \nWhat should be considered when working with Display URL?<\/summary>\n

    It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.<\/p>\n<\/details>\n<\/div>\n