{"id":21612,"date":"2020-01-28T15:48:46","date_gmt":"2020-01-28T15:48:46","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/url"},"modified":"2026-05-11T23:06:33","modified_gmt":"2026-05-11T23:06:33","slug":"url","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/url","title":{"rendered":"URL"},"content":{"rendered":"<p><img decoding=\"async\" class=\"boxpad alignright wp-image-15066 size-full\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/url.png\" alt=\"URL\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/url.png 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/url-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>Definition:<\/strong><\/p>\n<p>A <em><strong>URL, <\/strong><\/em>an acronym for <em>Uniform Resource Locator,<\/em> is how a web address is commonly known, in reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it.<br \/>\nIt is a specific type of <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/uri\">URI<\/a> <em>(Uniform Resource Identifier),<\/em> although many people use both terms interchangeably.<\/p>\n\n<h2>Difference between URI and URL<\/h2>\n<p>A URL involves access to an indicated resource, which is not the case with all URIs. URLs are most often used to reference web pages<em>(http),<\/em>but they are also used for data transfer<em>(ftp),<\/em>email<em>(mailto),<\/em>database access<em>(JDBC),<\/em>and for many other applications.<\/p>\n<h2 class=\"indexed\"><span id=\"partes-de-la-url\" class=\"anchor\"><\/span><span class=\"heading_text\">Parts of the URL<\/span><\/h2>\n<p>Generally, the format of a <em>URL<\/em> is <em>protocol:\/\/server:port\/directory\/page<\/em> For example, <a href=\"https:\/\/www.arimetrics.com\/blog\" rel=\"alternate\">https:\/\/www.arimetrics.com\/blog\/<\/a>. This would be divided into the following parts:<\/p>\n<ul>\n<li><strong>Protocol<\/strong>: Indicates the network schema that you use to retrieve the information. It consists of a sequence of characters that always begin with a letter. Despite being case-sensitive, lowercase letters are always used. This sequence is followed by a colon. The most popular examples for classifying <em>URLs<\/em> are <em>http<\/em>(used to transmit hypertext), <em>ftp<\/em> (file transfer), <em>mailto<\/em> (send emails), <em>file,<\/em> and <em>data<\/em> (includes data).<\/li>\n<li><strong>Two bars (<em>\/\/<\/em>)<\/strong>: this is required only by some schemes. When there is no authority, they cannot appear.<\/li>\n<li><strong>Server:<\/strong>This contains the name of the target machine, divided into the server name and domain (<em>.es<\/em>, <em>.com<\/em>, <em>.org<\/em>).<\/li>\n<li><strong>Port<\/strong>: A number that corresponds to the specific point of entry to the machine, usually associated with the protocol.<\/li>\n<li><strong>Directory<\/strong>: works like the directories of operating systems, serves to organize the pages on the server.<\/li>\n<li><strong>Page<\/strong>: is the web page you were looking for.<\/li>\n<\/ul>\n<h2>Frequently asked questions about URL<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What does URL mean in digital marketing?<\/summary>\n<p>URL refers to the concept described in this glossary entry: Definition: A URL, an acronym for Uniform Resource Locator, is how a web address is commonly known, in reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it.  Difference between URI and URL A URL involves access to an indicated resource, which is not the case with all URIs. It gives teams a shared vocabulary for analysing digital projects.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>When should teams pay attention to URL?<\/summary>\n<p>Teams should review URL when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is URL used in a digital strategy?<\/summary>\n<p>URL is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is a common mistake when interpreting URL?<\/summary>\n<p>A common mistake is using URL too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/url#definedterm\",\n      \"name\": \"URL\",\n      \"description\": \"Definition of URL in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/url#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What does URL mean in digital marketing?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"URL refers to the concept described in this glossary entry: Definition: A URL, an acronym for Uniform Resource Locator, is how a web address is commonly known, in reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it.  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