{"id":21606,"date":"2020-01-28T12:24:54","date_gmt":"2020-01-28T12:24:54","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/unfollow"},"modified":"2026-05-11T23:06:26","modified_gmt":"2026-05-11T23:06:26","slug":"unfollow","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/unfollow","title":{"rendered":"Unfollow"},"content":{"rendered":"

\"Unfollow\"<\/p>\n

Definition:<\/strong><\/p>\n

To unfollow<\/strong> is to stop tracking (a person, group, or organization) on a website or social media app by unsubscribing from your account.<\/p>\n

On social media<\/a>, follow or follow represents a user who chooses to view all of another user’s posts. Getting users to follow their accounts is a primary goal for online businesses with a social media presence.<\/p>\n

Follows are different from tastes and actions. While likes, retweets and shares indicate that people find value in an individual post, a follow expresses interest in receiving constant updates. A follow-up indicates a higher level of engagement with the public, giving it more value than other engagement metrics.<\/p>\n\n

Reasons to unfollow someone or something on Social Media through “unfollow”<\/span><\/h2>\n
    \n
  • When it is a brand with which we stop feeling identified because it has changed its initial values.<\/li>\n
  • When the brand abuses advertising on its twitter, facebook or instagram account.<\/li>\n
  • As for individuals, we unfollow with them when we stop having friendships or are no longer interested in what they can share.<\/li>\n<\/ul>\n

    <\/span>Can unfollows be avoided?<\/span><\/h2>\n

    You can not prevent someone from unceasing to follow you unless you get their mobile and prevent them from entering the social network on duty and this is NOT a good idea. What you can do is the following:<\/p>\n

      \n
    • Generate very visual content and according to the tastes of most of your users.<\/li>\n
    • Create a line of recognizable publications for your brand whether you are a company or an individual<\/li>\n
    • Offer content that only you can give either via advice, suggestions, live chats with your followers, etc.<\/li>\n
    • Conduct contests that prioritize the “follow” of potential followers and avoid the unfollow of your current followers<\/li>\n<\/ul>\n

      <\/span>Tools to know who has un followed you<\/span><\/h2>\n

      Unfollowerstats<\/strong><\/p>\n

      Unfollowerstats is an online tool that monitors your followers on Twitter every day and keeps a record of those who stop following you so that you also stop following them.<\/p>\n

      Crowdfire<\/strong><\/p>\n

      This is an app that informs you of the people who made you unfollow in different social networks, including Instagram. This app is available for Android and IOS.<\/p>\n

      Once this is done, your social media profile should start to grow and your community should be more active.<\/p>\n

      Frequently asked questions about Unfollow<\/h2>\n
      \n
      \nWhat does Unfollow mean in digital marketing?<\/summary>\n

      Unfollow refers to the concept described in this glossary entry: Definition: To unfollow is to stop tracking (a person, group, or organization) on a website or social media app by unsubscribing from your account. Reasons to unfollow someone or something on Social Media through "unfollow" When it is a brand with which we stop feeling identified because it has changed its initial values. It gives teams a shared vocabulary for analysing digital projects.<\/p>\n<\/details>\n

      \nWhen should teams pay attention to Unfollow?<\/summary>\n

      Teams should review Unfollow when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.<\/p>\n<\/details>\n

      \nHow is Unfollow used in a digital strategy?<\/summary>\n

      Unfollow is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.<\/p>\n<\/details>\n

      \nWhat is a common mistake when interpreting Unfollow?<\/summary>\n

      A common mistake is using Unfollow too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.<\/p>\n<\/details>\n<\/div>\n