{"id":21599,"date":"2020-01-28T16:25:28","date_gmt":"2020-01-28T16:25:28","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/troll"},"modified":"2026-05-11T23:06:13","modified_gmt":"2026-05-11T23:06:13","slug":"troll","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/troll","title":{"rendered":"Troll"},"content":{"rendered":"<p><img decoding=\"async\" class=\"boxpad alignright wp-image-15050 size-full\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/troll-1.jpg\" alt=\"Troll\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/troll-1.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/troll-1-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>Definition:<\/strong><\/p>\n<p>A <strong>troll<\/strong> is a user who deliberately posts derogatory or inflammatory comments to a <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/internet-forum\">forum<\/a>, community, chat room, newsgroup, and\/or <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/blog\">blog<\/a> in order to attract other users and respond to him, almost always with an offensive tone.<\/p>\n\n<h2>How to identify a troll<\/h2>\n<p>Trolls often employ tactics designed to incite other users to respond. Some common characteristics that can help identify a troll include:<\/p>\n<ul>\n<li><strong>Provocative comments<\/strong>: Trolls often make obvious or inflammatory statements that seek to attract attention, especially from users less experienced in online discussion.<\/li>\n<li><strong>Inappropriate language<\/strong>: They use offensive language, which may include sexist, racist or derogatory comments.<\/li>\n<li><strong>Generic usernames<\/strong>: Often, trolls use usernames that are vague or anonymous, making it difficult to identify them as individuals.<\/li>\n<\/ul>\n<p>People with experience in online forums have learned to ignore <strong>trolls,<\/strong>and a good moderator will be proactive in blocking these users and deleting their comments. Troll surveillance is a fine line between preventing the bulk of users from making unnecessarily abusive comments and unfairly censoring an unpopular opinion.<\/p>\n<h2>Troll moderation strategies<\/h2>\n<p>Effective moderation is crucial to managing the presence of trolls in online communities. A competent moderator must be proactive in identifying and blocking these users, as well as removing their comments. However, it is important to maintain a balance, avoiding censoring unpopular opinions while preventing abusive comments.<\/p>\n<p>If a troll tries to provoke, they simply have to be ignored. They don&#8217;t do things personally, they just try to see who gets into the discussion. Often, a troll will make obvious and inflammatory statements that are meant to attract new users (beginners) to react. This is sometimes called trolling.<\/p>\n<p>Despite multiple attempts to limit trolling on the internet, it remains widespread on <a href=\"https:\/\/www.arimetrics.com\/en\/social-media-agency-spain\">social media<\/a>, in comment sections, and anywhere else users can post with relative anonymity.<\/p>\n<h2>Frequently asked questions about Troll<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What does Troll mean in digital marketing?<\/summary>\n<p>Troll refers to the concept described in this glossary entry: Definition: A troll is a user who deliberately posts derogatory or inflammatory comments to a forum , community, chat room, newsgroup, and\/or blog in order to attract other users and respond to him, almost always with an offensive tone.  How to identify a troll Trolls often employ tactics designed to incite other users to respond. It gives teams a shared vocabulary for analysing digital projects.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>When should teams pay attention to Troll?<\/summary>\n<p>Teams should review Troll when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is Troll used in a digital strategy?<\/summary>\n<p>Troll is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is a common mistake when interpreting Troll?<\/summary>\n<p>A common mistake is using Troll too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/troll#definedterm\",\n      \"name\": \"Troll\",\n      \"description\": \"Definition of Troll in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/troll#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What does Troll mean in digital marketing?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Troll refers to the concept described in this glossary entry: Definition: A troll is a user who deliberately posts derogatory or inflammatory comments to a forum , community, chat room, newsgroup, and\/or blog in order to attract other users and respond to him, almost always with an offensive tone.  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