{"id":21593,"date":"2020-01-28T16:10:45","date_gmt":"2020-01-28T16:10:45","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/organic-traffic"},"modified":"2026-09-16T20:30:17","modified_gmt":"2026-09-16T20:30:17","slug":"organic-traffic","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/organic-traffic","title":{"rendered":"Organic Traffic"},"content":{"rendered":"

\"OrganicDefinition:<\/strong><\/p>\n

Organic traffic<\/strong> consists of visits that reach a website from unpaid search engine results. It differs from other unpaid channels, such as direct or referral traffic, because it originates from a search made through services such as Google or Bing.<\/p>\n

This traffic is associated with SEO<\/a>, which aims to improve the ability of pages to be discovered and to provide relevant responses to particular queries. It does not require payment for each click, although generating it involves investment in content, technology, research and maintenance.<\/p>\n\n

What organic traffic is for<\/h2>\n

Organic traffic shows which visits a website receives through its search presence. A tool such as Google Analytics 4<\/a> can report sessions and actions attributed to this channel, while Google Search Console provides information about queries, impressions, clicks and positions in Google.<\/p>\n

Volume alone does not demonstrate that content is high quality or that the channel meets business objectives. It should be interpreted by examining landing pages, queries, search intent, conversions and changes across comparable periods. Shifts in demand, the website, competitors or search engine systems can also affect the results.<\/p>\n

Organic traffic can be combined with other channels. A diversified strategy reduces dependence on a single source and can combine sustained SEO visibility with campaigns, referrals, direct access and other acquisition methods.<\/p>\n

Differences between organic and paid traffic<\/h2>\n

Organic traffic comes from results that the search engine selects and ranks without charging for each visit. Paid traffic is generated through advertisements<\/a> on search engines, social networks or other platforms, usually under the bidding and billing model defined for the campaign.<\/p>\n

Google Ads<\/a> campaigns can be activated, targeted and adjusted quickly, but they stop generating traffic when distribution ends. SEO usually needs more time to establish results and does not guarantee a stable position, although a useful page may continue receiving visits without payment for each click.<\/p>\n

Both channels require resources, measurement and optimisation. The choice or combination depends on the objective, timeframe, available demand, budget and the website’s ability to convert visits.<\/p>\n

How to increase organic traffic<\/h2>\n

Growth depends on whether the website can be crawled, responds to relevant searches and provides an appropriate experience. Common areas of work include:<\/p>\n