![\"Tipping](\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/tipping_point-1.png\")
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Definition:<\/strong><\/p>\n We define Tipping Point<\/strong> as the turning point in which something (a product, brand, idea, company, person) achieves success<\/strong> suddenly, goes from a secondary plane to being a fashion, something totally massive and viral. The tipping point is a concept that takes on great importance with the birth of the Internet. With the arrival of the online, viralization<\/a> acquires a new dimension and users promote through their actions the instant dissemination of something that the day before was unknown.<\/p>\n Keep in mind that the Tipping Point is almost unpredictable, most of the success is achieved thanks to the growth of day to day and perseverance, and in many cases the arrival of a turning point like this catches so surprisingly to companies that are not prepared to face a growth of such magnitudes in a short period of time.<\/p>\n\n Despite its difficulty, it is a situation that companies are constantly and hard looking for, since it practically guarantees almost immediate success. It is a difficult phenomenon to predict but if it is achieved, this will allow us to make the most of its enormous potential. Many companies develop strategies according to this, trying to achieve viralization campaigns of products that spread quickly like a virus and impact as many people as possible.<\/p>\n Over the last few years we have notable examples of tipping point cases:<\/p>\n Definition: We define Tipping Point as the turning point in which something (a product, brand, idea, company, person) achieves success suddenly, goes from a secondary plane to being a fashion, something totally massive and viral. The tipping point is a concept that takes on great importance with the birth of the Internet. In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.<\/p>\n<\/details>\n It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.<\/p>\n<\/details>\n It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.<\/p>\n<\/details>\n It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.<\/p>\n<\/details>\n<\/div>\nImportance of Tipping Point<\/span><\/h2>\n
<\/span>Tipping Point Examples<\/span><\/h2>\n
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Frequently asked questions about Tipping Point<\/h2>\n
\n\nWhat is Tipping Point?<\/summary>\n
\nWhat is Tipping Point used for in digital marketing?<\/summary>\n
\nHow is Tipping Point related to a digital strategy?<\/summary>\n
\nWhat should be considered when working with Tipping Point?<\/summary>\n