{"id":21554,"date":"2020-01-30T10:41:34","date_gmt":"2020-01-30T10:41:34","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/ssl"},"modified":"2026-06-26T17:58:21","modified_gmt":"2026-06-26T17:58:21","slug":"ssl","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/ssl","title":{"rendered":"SSL"},"content":{"rendered":"<p><em style=\"font-size: 16px; font-weight: 400;\"><strong style=\"font-size: 16px;\"><img decoding=\"async\" class=\"boxpad alignright wp-image-14951 size-full\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/ssl-1.jpg\" alt=\"ssl\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/ssl-1.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/ssl-1-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/strong><\/em><\/p>\n<p><strong>Definition<\/strong>: <strong>SSL<\/strong>, which stands for <strong>Secure Sockets Layer<\/strong>, is a technology used to secure Internet connections and protect confidential information transmitted between two systems. These systems can be a server and a client (such as an e-commerce website and a browser) or two servers (for example, banking applications that handle sensitive data). The main purpose of SSL is to prevent unauthorized third parties from accessing or modifying the transferred data.<\/p>\n\n<h2>How do you know if a website has an SSL certificate?<\/h2>\n<p>It is essential to recognize whether a website is protected by an SSL certificate to ensure the security of the information transmitted. Modern browsers facilitate this identification by means of visual indicators. Web pages that use the SSL security protocol are identified by a padlock icon in the browser&#8217;s address bar. This symbol indicates that the connection is secure and that the data is encrypted.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1761 size-full aligncenter\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/slug-ejemplo-1.jpg\" alt=\"slug-example\" width=\"392\" height=\"50\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/slug-ejemplo-1.jpg 392w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/slug-ejemplo-1-300x38.jpg 300w\" sizes=\"(max-width: 392px) 100vw, 392px\" \/><\/p>\n<h2>How to obtain an SSL certificate<\/h2>\n<p>Obtaining an SSL certificate involves following a structured process that ensures the authenticity and security of the website. The steps required to acquire and deploy an SSL certificate are described below.<\/p>\n<ol>\n<li><strong>Purchasing the certificate<\/strong>: It is necessary to purchase the SSL certificate from a reliable provider. There are many authorized providers, such as <a href=\"https:\/\/www.digicert.com\/what-is-an-ssl-certificate\" target=\"_blank\" rel=\"noopener\">DigiCert<\/a>, Let&#8217;s Encrypt and others.<\/li>\n<li><strong>CSR Generation<\/strong>: Each certificate requires a <strong>Certificate Signing Request (CSR)<\/strong>. This is a file containing information about the <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/domain\">domain<\/a> and the organization, necessary to request the certificate.<\/li>\n<li><strong>Verification<\/strong>: After generating the CSR, the application must be verified. This can be done through a verification email or by placing a verification file on the website.<\/li>\n<li><strong>Receipt and installation<\/strong>: Once the request has been verified, the SSL certificate will be emailed or made available for download directly from the provider&#8217;s website. It must then be installed on the server to activate the secure connection.<\/li>\n<\/ol>\n<h2>Benefits of using SSL<\/h2>\n<p>Implementing SSL on a Web site offers multiple benefits beyond simple data protection. These benefits range from security to improved user confidence and site performance.<\/p>\n<ul>\n<li><strong>Data encryption<\/strong>: SSL encrypts the information transmitted between the browser and the server, protecting sensitive data from unauthorized access.<\/li>\n<li><strong>Authentication<\/strong>: Ensures that users are communicating with the correct server and not an impostor, which helps prevent <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/phishing\">phishing<\/a> attacks.<\/li>\n<li><strong>Data integrity<\/strong>: Ensures that data is not altered during transmission, guaranteeing that the information arrives complete and unaltered.<\/li>\n<li><strong>User trust<\/strong>: The presence of an SSL certificate increases user confidence in a website, which can improve brand awareness and increase conversion rates.<\/li>\n<li><strong>SEO factor<\/strong>: Search engines, such as Google, consider the use of SSL as a positive <a href=\"https:\/\/www.arimetrics.com\/en\/seo-agency-spain\">SEO<\/a> factor, favoring secure websites in search results.<\/li>\n<\/ul>\n<h2>Differences between SSL and TLS<\/h2>\n<p>Although SSL and TLS are often used interchangeably, there are key differences between these protocols that are important to understand for effective online security implementation.<\/p>\n<ul>\n<li><strong>Technological evolution<\/strong>: TLS (Transport Layer Security) is the successor to SSL and offers improvements in security and efficiency. Although they are often used interchangeably, TLS is the most modern and secure version.<\/li>\n<li><strong>Compatibility<\/strong>: TLS is backward compatible with older versions of SSL, allowing older systems using SSL to continue to work with servers using TLS.<\/li>\n<li><strong>Security enhancements<\/strong>: TLS includes stronger encryption algorithms and stronger authentication mechanisms, offering superior protection against known SSL vulnerabilities.<\/li>\n<li><strong>Current use<\/strong>: Most secure connections today use TLS, although the term SSL is still commonly used to refer to encryption technology in general.<\/li>\n<\/ul>\n<h2>Frequently asked questions about SSL<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What is SSL?<\/summary>\n<p>Definition : SSL , which stands for Secure Sockets Layer , is a technology used to secure Internet connections and protect confidential information transmitted between two systems. These systems can be a server and a client (such as an e-commerce website and a browser) or two servers (for example, banking applications that handle sensitive data). In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is SSL used for in digital marketing?<\/summary>\n<p>It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is SSL related to a digital strategy?<\/summary>\n<p>It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What should be considered when working with SSL?<\/summary>\n<p>It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/ssl#definedterm\",\n      \"name\": \"SSL\",\n      \"description\": \"Definition of SSL in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/ssl#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is SSL?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Definition : SSL , which stands for Secure Sockets Layer , is a technology used to secure Internet connections and protect confidential information transmitted between two systems. 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