{"id":21552,"date":"2020-01-30T10:38:44","date_gmt":"2020-01-30T10:38:44","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/squeeze-page"},"modified":"2026-05-11T14:45:06","modified_gmt":"2026-05-11T14:45:06","slug":"squeeze-page","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/squeeze-page","title":{"rendered":"Squeeze Page"},"content":{"rendered":"

\"Squeeze<\/p>\n

Definition:<\/strong><\/p>\n

Squeeze page <\/i><\/b>is the landing site that is designed with the aim of capturing the email addresses of potential customers or subscribers. The intention of a squeeze page is to try to convince the user who visits the page to provide their personal data such as email.<\/strong><\/p>\n\n

Difference between a squeeze page and a landing page<\/h2>\n

One of the basic differences between a squeeze page and a\u00a0landing page<\/a>, is that the latter is more intended for sale or directly to information, whether it is the launch of a new product, an event, etc. While the squeeze page, its only intention is, as we mentioned, to capture leads.<\/a><\/p>\n

 <\/p>\n

Why have a squeeze page on your website<\/strong><\/h2>\n

This page is responsible for transforming web visits into potential customers. This is the ultimate goal of a squeeze page, to collect the email of users and introduce them into the sales funnel<\/a>, making it a potential customer.<\/p>\n

For these users to want to provide their email<\/strong> it is necessary that the page is as simple as possible. The less data you ask for, the more likely you are to leave your email. On the contrary, if it is a large form<\/strong> with many fields to fill in, the user will leave without making this conversion.<\/p>\n

Types<\/strong> of squeeze page that we can find<\/strong><\/h2>\n

The squeeze page<\/strong> that can be found the most is the classic model, a short and simple page. In it you can see a striking title with a value, a descriptive image and the form with call to action button (CTA).<\/p>\n

There are also pop-ups,<\/strong>although they are not highly recommended. It is a page that jumps directly on the one we are seeing at that moment due to a series of conditions that the user has gathered. This case can be when that person has been on our website for a certain time or when he performs a certain action. They are usually annoying for users, so it is not the most recommended.<\/p>\n

In the same way they can be found with video.<\/strong> This format can increase the conversion rate by a large percentage. On the other hand there is the long version of the squeeze page.<\/strong> They are pages with a lot of text in which other elements such as photographs or a logo also appear. The objective of this type is to explain the value proposition or generate trust to achieve the conversion.<\/p>\n","protected":false},"excerpt":{"rendered":"

Definition: Squeeze page is the landing site that is designed with the aim of capturing the email addresses of potential customers or subscribers. The intention of a squeeze page is to try to convince the user who visits the page to provide their personal data such as email. Difference between a squeeze page and a […]<\/p>\n","protected":false},"author":7,"featured_media":0,"template":"","encyclopedia-tag":[598],"class_list":["post-21552","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-squeeze-page"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/21552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/7"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=21552"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=21552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}