{"id":21548,"date":"2020-01-30T10:34:08","date_gmt":"2020-01-30T10:34:08","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/spam"},"modified":"2026-06-26T17:56:53","modified_gmt":"2026-06-26T17:56:53","slug":"spam","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/spam","title":{"rendered":"Spam"},"content":{"rendered":"<p><strong><img decoding=\"async\" class=\"boxpad wp-image-14945 size-full alignright\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/spam-1.jpg\" alt=\"spam\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/spam-1.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/spam-1-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Definition:<\/strong><\/p>\n<p><b><i>Spam <\/i><\/b>is what is known as unwanted bulk email. That is, an email that is sent to a multitude of people without prior approval, with the aim of promoting a product, service or even a particular scam. These messages are often promotional, advertising and contain links to suspicious websites that may infect the recipient&#8217;s electronic device with a virus or other malware.<\/p>\n\n<h2>Origin of the term Spam<\/h2>\n<p>The term &#8220;Spam&#8221; comes from the combination of the English words <strong>&#8216;spiced&#8217;<\/strong> and <strong>&#8216;ham&#8217;.<\/strong> Its origin dates back to 1937, when <strong>Hormel Foods Corporation<\/strong>, an American food company, began marketing a minced meat product. Although initially not very successful, the term gained notoriety in the 1970s thanks to a sketch on the comedy show <strong>&#8220;Monty Python&#8217;s Flying Circus&#8221;<\/strong>. In this sketch, a group of Vikings interrupted a menu by repeating<em>&#8220;Spam, Spam, Spam<\/em>&#8221; excessively, which led to the term being associated with unwanted and annoying information.<\/p>\n<h2>How Spam is Generated<\/h2>\n<p>Spam is usually sent through <strong>mailing lists<\/strong> or by <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/bot\">bots<\/a> using servers with <strong>changing IP<\/strong> addresses. These messages can be promotional and advertising messages, and often contain links to suspicious websites that can infect the recipient&#8217;s device with malware. In addition, spam content may be related to <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/phishing\">phishing<\/a> activities, impersonation or the dissemination of false information.<\/p>\n<h2>Spam regulations and authoritative resources on Spam<\/h2>\n<p>Although some companies use spam to advertise their products and services, this practice is <strong>prohibited by law<\/strong> in many countries. Using this technique is inadvisable, as the sender may face legal charges. There are legal procedures in several countries to report spammers to the competent authorities in order to prevent future abuse. Here are some reliable resources on spam:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/can-spam-act-compliance-guide-business\" target=\"_blank\" rel=\"noopener\">Federal Trade Commission (FTC) &#8211; CAN-SPAM Act<\/a>:<\/strong> The U.S. Federal Trade Commission provides information on the CAN-SPAM Act, which establishes requirements for commercial messages. This law gives recipients the right to have unsolicited e-mails stopped.<\/li>\n<li><strong><a href=\"https:\/\/www.oaic.gov.au\/privacy\/your-privacy-rights\/more-privacy-rights\/advertising,-marketing-and-spam\" target=\"_blank\" rel=\"noopener\">Office of the Australian Information Commissioner (OAIC) &#8211; Spam<\/a>:<\/strong> This resource provides details of Australian legislation in relation to spam, as well as advice on how to avoid it.<\/li>\n<li><strong><a href=\"https:\/\/www.edps.europa.eu\/data-protection\/our-work\/subjects\/eprivacy-directive_en\" target=\"_blank\" rel=\"noopener\">European Commission &#8211; ePrivacy Directive<\/a>:<\/strong> The European Union&#8217;s ePrivacy Directive regulates the use of personal data in the electronic communications sector, including spam.<\/li>\n<\/ul>\n<h2>How to avoid Spam<\/h2>\n<p>To reduce the risk of receiving spam, it is essential to stay informed about the latest <strong>computer security<\/strong> measures. Users should use <strong>anti-spam solutions<\/strong> to filter unwanted and potentially dangerous messages before they reach their inbox. These tools are easy to configure and offer options such as <strong>blocking<\/strong> known <strong>senders<\/strong>, <strong>domains<\/strong> and <strong>keywords<\/strong> to prevent access by unwanted e-mails. In addition, it is advisable to install all <strong>available updates<\/strong> for the operating system and other programs used, as these often include improvements in security and protection against viruses, spyware and <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/malware\">malware<\/a>.<\/p>\n<p>There are also <strong>free add-ons<\/strong> that help detect spam and keep the computer free of viruses. Users should be cautious when opening <strong>attachments<\/strong> or clicking on <strong>suspicious links<\/strong> in emails, as these actions could lead to unwanted downloads or disclosure of personal information on malicious websites. Maintaining a vigilant and proactive attitude is key to protecting against spam and its associated risks.<\/p>\n<h2>Frequently asked questions about Spam<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What is Spam?<\/summary>\n<p>Definition: Spam is what is known as unwanted bulk email. That is, an email that is sent to a multitude of people without prior approval, with the aim of promoting a product, service or even a particular scam. In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is Spam used for in digital marketing?<\/summary>\n<p>It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is Spam related to a digital strategy?<\/summary>\n<p>It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What should be considered when working with Spam?<\/summary>\n<p>It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/spam#definedterm\",\n      \"name\": \"Spam\",\n      \"description\": \"Definition of Spam in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/spam#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is Spam?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Definition: Spam is what is known as unwanted bulk email. 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