{"id":21532,"date":"2020-01-30T10:15:02","date_gmt":"2020-01-30T10:15:02","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/slug"},"modified":"2026-06-26T17:52:56","modified_gmt":"2026-06-26T17:52:56","slug":"slug","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/slug","title":{"rendered":"Slug"},"content":{"rendered":"

\"Slug\"<\/p>\n

Definition:<\/strong><\/p>\n

The slug <\/i><\/b>is the text behind the domain extension of the URL <\/span><\/a>that specifically indicates a particular place on a page. It is the editable part of the domain and also favors SEO<\/a> positioning if it is well optimized.<\/p>\n

The ideal of a slug is that it is a short, direct and descriptive text, since otherwise the URL that will be displayed will be much more extensive and with unmicable characters for both the user and Google bots. In content managers such as WordPress these Slugs are generated automatically and can be modified with SEO plugins such as RankMath or Yoast.<\/strong><\/p>\n\n

Where are the slugs located?<\/h2>\n

\"slug-example\"<\/p>\n

Slugs can be found virtually all over the web at:<\/p>\n

    \n
  • Pages.<\/li>\n
  • Posts.<\/li>\n
  • Categories.<\/li>\n
  • Tags.<\/li>\n
  • User profiles.<\/li>\n
  • History or pagination of pages and posts.<\/li>\n
  • Attachments.<\/li>\n
  • Product categories and items.<\/li>\n
  • Other taxonomies than plugins or themes.<\/li>\n<\/ul>\n

    How to optimize slugs for SEO<\/h2>\n
      \n
    • They should be simple.<\/strong> It should not exceed 4 or 5 words and you have to eliminate the filler, such as prepositions, articles conjunctions, etc …<\/li>\n
    • They must include relevant keywords.<\/strong> If you want to position that URL, the slug must contain the keyword that is being attacked in that content in the clearest possible way.<\/li>\n
    • They must be unique<\/strong>. The content manager, for example WordPress, will not allow the creation of two equal slugs. You have to be very careful to avoid duplicate URLs because they affect SEO a lot by creating duplicate content.<\/li>\n
    • They must be understandable.<\/strong> In most content managers, slugs are created automatically with a succession of letters and numbers, especially in E-Commerce products. So that the user and Google can easily read that link, it must always be modified in such a way that the content or product that is being offered is clear.<\/li>\n
    • They must be redirected<\/strong> if you want to change the slug to optimize the SEO of that URL with a 301 redirect<\/strong> to direct traffic to the new URL. If this redirect is not done, a 404 error will be generated and all the traffic<\/strong> that has been achieved up to that point will be lost.<\/li>\n<\/ul>\n

      Frequently asked questions about Slug<\/h2>\n
      \n
      \nWhat is Slug?<\/summary>\n

      Definition: The slug is the text behind the domain extension of the URL that specifically indicates a particular place on a page. It is the editable part of the domain and also favors SEO positioning if it is well optimized. In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.<\/p>\n<\/details>\n

      \nWhat is Slug used for in digital marketing?<\/summary>\n

      It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.<\/p>\n<\/details>\n

      \nHow is Slug related to a digital strategy?<\/summary>\n

      It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.<\/p>\n<\/details>\n

      \nWhat should be considered when working with Slug?<\/summary>\n

      It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.<\/p>\n<\/details>\n<\/div>\n