{"id":21532,"date":"2020-01-30T10:15:02","date_gmt":"2020-01-30T10:15:02","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/slug"},"modified":"2026-05-11T23:03:08","modified_gmt":"2026-05-11T23:03:08","slug":"slug","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/slug","title":{"rendered":"Slug"},"content":{"rendered":"

\"Slug\"<\/p>\n

Definition:<\/strong><\/p>\n

The slug <\/i><\/b>is the text behind the domain extension of the URL <\/span><\/a>that specifically indicates a particular place on a page. It is the editable part of the domain and also favors SEO<\/a> positioning if it is well optimized.<\/p>\n

The ideal of a slug is that it is a short, direct and descriptive text, since otherwise the URL that will be displayed will be much more extensive and with unmicable characters for both the user and Google bots. In content managers such as WordPress<\/a> these Slugs are generated automatically and can be modified with SEO plugins such as RankMath or Yoast.<\/strong><\/p>\n\n

Where are the slugs located?<\/h2>\n

\"slug-example\"<\/p>\n

Slugs can be found virtually all over the web at:<\/p>\n

    \n
  • Pages.<\/li>\n
  • Posts.<\/li>\n
  • Categories.<\/li>\n
  • Tags.<\/li>\n
  • User profiles.<\/li>\n
  • History or pagination of pages and posts.<\/li>\n
  • Attachments.<\/li>\n
  • Product categories and items.<\/li>\n
  • Other taxonomies than plugins or themes.<\/li>\n<\/ul>\n

    How to optimize slugs for SEO<\/h2>\n
      \n
    • They should be simple.<\/strong> It should not exceed 4 or 5 words and you have to eliminate the filler, such as prepositions, articles conjunctions, etc …<\/li>\n
    • They must include relevant keywords.<\/strong> If you want to position that URL, the slug must contain the keyword that is being attacked in that content in the clearest possible way.<\/li>\n
    • They must be unique<\/strong>. The content manager, for example WordPress, will not allow the creation of two equal slugs. You have to be very careful to avoid duplicate URLs because they affect SEO a lot by creating duplicate content.<\/li>\n
    • They must be understandable.<\/strong> In most content managers, slugs are created automatically with a succession of letters and numbers, especially in E-Commerce products. So that the user and Google can easily read that link, it must always be modified in such a way that the content or product that is being offered is clear.<\/li>\n
    • They must be redirected<\/strong> if you want to change the slug to optimize the SEO of that URL with a 301 redirect<\/strong> to direct traffic to the new URL. If this redirect is not done, a 404 error will be generated and all the traffic<\/strong> that has been achieved up to that point will be lost.<\/li>\n<\/ul>\n

      Frequently asked questions about Slug<\/h2>\n
      \n
      \nWhat does Slug mean in digital marketing?<\/summary>\n

      Slug refers to the concept described in this glossary entry: Definition: The slug is the text behind the domain extension of the URL that specifically indicates a particular place on a page. The ideal of a slug is that it is a short, direct and descriptive text, since otherwise the URL that will be displayed will be much more extensive and with unmicable characters for both the user and Google bots. It gives teams a shared vocabulary for analysing digital projects.<\/p>\n<\/details>\n

      \nWhen should teams pay attention to Slug?<\/summary>\n

      Teams should review Slug when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.<\/p>\n<\/details>\n

      \nHow is Slug used in a digital strategy?<\/summary>\n

      Slug is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.<\/p>\n<\/details>\n

      \nWhat is a common mistake when interpreting Slug?<\/summary>\n

      A common mistake is using Slug too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.<\/p>\n<\/details>\n<\/div>\n