{"id":21528,"date":"2020-01-30T10:11:12","date_gmt":"2020-01-30T10:11:12","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/skype"},"modified":"2026-06-26T17:52:02","modified_gmt":"2026-06-26T17:52:02","slug":"skype","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/skype","title":{"rendered":"Skype"},"content":{"rendered":"<p><b><img decoding=\"async\" class=\"boxpad alignright wp-image-14924 size-full\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/skype-1.jpg\" alt=\"Skype\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/skype-1.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/skype-1-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/b><\/p>\n<p><strong>Description<\/strong>:<\/p>\n<p><b>Skype <\/b>is a remote communication software through <b>video calls,<\/b>calls and text, owned by the American multinational Microsoft. This application is cross-platform and allows you to communicate through computers, mobile phones, tablets and other devices.<\/p>\n<p>Skype operates through a P2P model using a private VolP telephony protocol that allows communication with high call quality, and today Skype has become a <b>reference <\/b>in the video calling sector, with millions of daily users around the world.<\/p>\n\n<h2 class=\"indexed\"><span class=\"heading_text\">Main Features of Skype<\/span><\/h2>\n<p><a href=\"https:\/\/www.skype.com\/\" target=\"_blank\" rel=\"noopener\">Skype<\/a> is not limited to being just a video call service, but also includes numerous functionalities, among which the following stand out:<\/p>\n<ul>\n<li><b>Telephony service:<\/b>Includes a paid voice call service over a mobile or fixed network.<\/li>\n<li><b>Instant Messaging<\/b>: allows you to chat and send files such as audio, images and emojis just like other applications such as <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/whatsapp\">Whatsapp<\/a>, Telegram or Messenger, which Microsoft withdrew after the acquisition of Skype.<\/li>\n<li><b>Conference calls:<\/b>Skype allows you to make voice conferences between several users at once, which can start from the beginning or be added later.<\/li>\n<li><b>Video calls:<\/b>if the user has a webcam and microphone, they can participate in video calls and in the same way make videoconferences with several participants.<\/li>\n<li><b>SMS messaging:<\/b>By payment, Skype also allows you to send text messages to other mobile devices.<\/li>\n<\/ul>\n<h2 class=\"indexed\"><span id=\"skype-y-las-empresas\" class=\"anchor\"><\/span><span class=\"heading_text\">Skype and Business<\/span><\/h2>\n<p>The emergence of video calling services such as <b>Skype <\/b>have been a real advance for companies, especially as far as <b>business relationships <\/b>are concerned. Thanks to Skype, companies can hold conferences with members in different parts of the world, interview job candidates or close business deals.<\/p>\n<p>Within the world of <a href=\"https:\/\/www.arimetrics.com\/en\/digital-marketing-agency-spain\">digital marketing<\/a> has emerged what is called Skype Marketing, which focuses on attracting customers, attracting traffic and getting sales through this platform.<\/p>\n<h2>Frequently asked questions about Skype<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What is Skype?<\/summary>\n<p>Description : Skype is a remote communication software through video calls, calls and text, owned by the American multinational Microsoft. This application is cross-platform and allows you to communicate through computers, mobile phones, tablets and other devices. In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is Skype used for in digital marketing?<\/summary>\n<p>It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is Skype related to a digital strategy?<\/summary>\n<p>It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What should be considered when working with Skype?<\/summary>\n<p>It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/skype#definedterm\",\n      \"name\": \"Skype\",\n      \"description\": \"Definition of Skype in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/skype#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is Skype?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Description : Skype is a remote communication software through video calls, calls and text, owned by the American multinational Microsoft. 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Skype operates through a P2P model using a private VolP telephony protocol that allows communication with high call quality, and [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"template":"","encyclopedia-tag":[807,764],"class_list":["post-21528","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-herramientas-digitales","encyclopedia-tag-microsoft-en"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/21528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/7"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=21528"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=21528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}