{"id":21500,"date":"2020-01-29T16:44:36","date_gmt":"2020-01-29T16:44:36","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/seo"},"modified":"2026-06-26T17:46:42","modified_gmt":"2026-06-26T17:46:42","slug":"seo","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/seo","title":{"rendered":"SEO"},"content":{"rendered":"<p><img decoding=\"async\" class=\"boxpad wp-image-23054 size-full alignright\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/seo-positioning.jpg\" alt=\"SEO positioning\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/seo-positioning.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/seo-positioning-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>Definition:<\/strong><\/p>\n<p><em><strong>SEO <\/strong><\/em>(Search Engine Optimization) is the process of developing a technical plan to ensure the effective use of search engines as a marketing tool. Typically, it is made up of two elements: onpage SEO (on-site) and off-page SEO (on external sites). From a technical point of view, SEO refers to ensuring that a website can be indexed correctly by search engines including keywords, content and links.<\/p>\n\n<h2>What is SEO?<\/h2>\n<p>Search engine optimization (SEO) is the process of influencing the visibility of a website or a web page in the results of a paid, free engine, often referring to these as &#8220;natural&#8221; or &#8220;organic&#8221; positioning. In general, the sooner (or score higher on the search results page), and the more often a site appears in the list of search results, the more visitors it will receive. SEO can target different types of search, including image search, local search, video search, academic search, news search, and specific vertical search engines.<\/p>\n<p>&nbsp;<\/p>\n<h2>How the internal SEO of a website is carried out<\/h2>\n<p>In the content marketing part, <a href=\"https:\/\/www.arimetrics.com\/en\/seo-agency-spain\">SEO<\/a> refers to the process of searching for specific keywords with which the site should &#8220;win&#8221; in searches. From the point of view of ONPAGE SEO you must modify the website to get a good score in the algorithms used to determine the rank of search engines, or by buying the situation of individual keywords. You should also act on the architecture of the site and the links between the different articles and sections of it.<\/p>\n<p>With regard to Offpage SEO, they implement link building strategies from other websites to get the search algorithms to give greater relevance to the website. Within these link building strategies, techniques such as comments on sites, registrations in thematic directories, guest posting or obtaining links from specialized media or blogs are usually used.<\/p>\n<p>&nbsp;<\/p>\n<h2>Optimize a website for SEO<\/h2>\n<p>As an internet marketing strategy, SEO considers how search engines work, what users&#8217; searches are, actual search terms or keywords entered into search engines, and which search engines are preferred by your target audience.<\/p>\n<p>Optimizing a website can involve editing its content, HTML and its associated coding, to increase the relevance of specific keywords and remove barriers in search engine indexing. Promoting a site to increase the number of baclklinks or inbound links is another SEO tactic.<\/p>\n<h2>Frequently asked questions about SEO<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What is SEO?<\/summary>\n<p>Definition: SEO (Search Engine Optimization) is the process of developing a technical plan to ensure the effective use of search engines as a marketing tool. Typically, it is made up of two elements: onpage SEO (on-site) and off-page SEO (on external sites). In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is SEO used for in digital marketing?<\/summary>\n<p>It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is SEO related to a digital strategy?<\/summary>\n<p>It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What should be considered when working with SEO?<\/summary>\n<p>It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/seo#definedterm\",\n      \"name\": \"SEO\",\n      \"description\": \"Definition of SEO in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/seo#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is SEO?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Definition: SEO (Search Engine Optimization) is the process of developing a technical plan to ensure the effective use of search engines as a marketing tool. 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From a technical point of view, SEO refers to ensuring that a website [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"template":"","encyclopedia-tag":[784],"class_list":["post-21500","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-seo-contenido"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/21500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/7"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=21500"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=21500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}