{"id":21437,"date":"2020-01-28T16:35:22","date_gmt":"2020-01-28T16:35:22","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/vertical-social-network"},"modified":"2023-10-26T09:07:31","modified_gmt":"2023-10-26T09:07:31","slug":"vertical-social-network","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/vertical-social-network","title":{"rendered":"Vertical Social Network"},"content":{"rendered":"<p><strong><img decoding=\"async\" class=\"boxpad wp-image-23364 size-full alignright\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/vertical-social-network.jpg\" alt=\"Vertical Social Network\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/vertical-social-network.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/vertical-social-network-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Definition:<\/strong><\/p>\n<p>A <strong>vertical social network,<\/strong>also called a thematic social network, is one that is characterized by being specialized in a certain subject and therefore groups a group of users with a very specific interest and knowledge about the subject in which it specializes.<\/p>\n<p>Faced with the large <strong>horizontal social networks<\/strong> (Twitter, Facebook, Instagram &#8230;) that aim to bring together as many people as possible regardless of their profile, vertical social networks advocate specialization and specific knowledge.<\/p>\n\n<h2 class=\"indexed\"><span class=\"heading_text\">Advantages of vertical social networks<\/span><\/h2>\n<p>We can highlight the following advantages of vertical social networks:<\/p>\n<ul>\n<li>The existence of <a href=\"https:\/\/www.arimetrics.com\/en\/social-media-agency-spain\">social networks<\/a> that group users around the same theme represents a great opportunity for companies, which can find in these social networks a <strong>segmented audience<\/strong> on which to execute marketing actions.<\/li>\n<li>These networks are ideal for obtaining a perfect <strong>interaction<\/strong> with the user, much more personalized and productive than in horizontal social networks.<\/li>\n<li>The presence of our company in a vertical social network gives us brand recognition, since it reaches potential customers much more easily. On the other hand, we can improve our <a href=\"https:\/\/www.arimetrics.com\/en\/seo-agency-spain\">online positioning<\/a> by attracting an audience relevant enough for our objectives and increase our conversion options.<\/li>\n<\/ul>\n<h2 class=\"indexed\"><span id=\"ejemplos-red-social-vertical\" class=\"anchor\"><\/span><span class=\"heading_text\">Examples vertical social network<\/span><\/h2>\n<p>We have a large number of examples of well-known vertical social networks:<\/p>\n<ul>\n<li><strong>MiNube<\/strong> brings together travel enthusiasts who can share their experiences through this network, as well as <strong>Wikiloc<\/strong> is a large community of lovers of hiking and crossings, who share routes, indications and tips.<\/li>\n<li><strong>Badoo<\/strong> and <strong>Tinder<\/strong> are two popular dating social networks whose goal is to help us find a partner, while <strong>Esanum<\/strong> is a professionalized social network of doctors.<\/li>\n<li><strong>BlaBlaCar<\/strong> allows us to share a vehicle and expenses to make our trips more enjoyful and at the same time save money.<\/li>\n<li><strong>Doggy talky<\/strong> proposes us to look for people with whom to walk together your beloved pets.<\/li>\n<li><strong>Filmafinitty<\/strong> and <strong>IMBd <\/strong>bring together cinephiles from all over the world who share film reviews, seek recommendations and compile rankings with their favorite works.<\/li>\n<li><strong>Moterus<\/strong> is a free social network where motorcycle lovers have a meeting point.<\/li>\n<li><strong>Instagram<\/strong> is in counterpart the example of social network that began vertically but its popularity and growth ended up turning it into a horizontal social network, since it brings together all types of users and not only photography lovers. In this sense, we can see the social network <strong>Flickr<\/strong> that if it remains as a vertical social network of photography<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Definition: A vertical social network,also called a thematic social network, is one that is characterized by being specialized in a certain subject and therefore groups a group of users with a very specific interest and knowledge about the subject in which it specializes. Faced with the large horizontal social networks (Twitter, Facebook, Instagram &#8230;) that [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"template":"","encyclopedia-tag":[331],"class_list":["post-21437","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-networks"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/21437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/7"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=21437"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=21437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}