{"id":21437,"date":"2020-01-28T16:35:22","date_gmt":"2020-01-28T16:35:22","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/vertical-social-network"},"modified":"2026-06-26T19:25:28","modified_gmt":"2026-06-26T19:25:28","slug":"vertical-social-network","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/vertical-social-network","title":{"rendered":"Vertical Social Network"},"content":{"rendered":"<p><strong><img decoding=\"async\" class=\"boxpad wp-image-23364 size-full alignright\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/vertical-social-network.jpg\" alt=\"Vertical Social Network\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/vertical-social-network.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/vertical-social-network-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Definition:<\/strong><\/p>\n<p>A <strong>vertical social network,<\/strong>also called a thematic social network, is one that is characterized by being specialized in a certain subject and therefore groups a group of users with a very specific interest and knowledge about the subject in which it specializes.<\/p>\n<p>Faced with the large <strong>horizontal social networks<\/strong> (Twitter, Facebook, Instagram &#8230;) that aim to bring together as many people as possible regardless of their profile, vertical social networks advocate specialization and specific knowledge.<\/p>\n\n<h2 class=\"indexed\"><span class=\"heading_text\">Advantages of vertical social networks<\/span><\/h2>\n<p>We can highlight the following advantages of vertical social networks:<\/p>\n<ul>\n<li>The existence of <a href=\"https:\/\/www.arimetrics.com\/en\/social-media-agency-spain\">social networks<\/a> that group users around the same theme represents a great opportunity for companies, which can find in these social networks a <strong>segmented audience<\/strong> on which to execute marketing actions.<\/li>\n<li>These networks are ideal for obtaining a perfect <strong>interaction<\/strong> with the user, much more personalized and productive than in horizontal social networks.<\/li>\n<li>The presence of our company in a vertical social network gives us brand recognition, since it reaches potential customers much more easily. On the other hand, we can improve our <a href=\"https:\/\/www.arimetrics.com\/en\/seo-agency-spain\">online positioning<\/a> by attracting an audience relevant enough for our objectives and increase our conversion options.<\/li>\n<\/ul>\n<h2 class=\"indexed\"><span id=\"ejemplos-red-social-vertical\" class=\"anchor\"><\/span><span class=\"heading_text\">Examples vertical social network<\/span><\/h2>\n<p>We have a large number of examples of well-known vertical social networks:<\/p>\n<ul>\n<li><strong>MiNube<\/strong> brings together travel enthusiasts who can share their experiences through this network, as well as <strong>Wikiloc<\/strong> is a large community of lovers of hiking and crossings, who share routes, indications and tips.<\/li>\n<li><strong>Badoo<\/strong> and <strong>Tinder<\/strong> are two popular dating social networks whose goal is to help us find a partner, while <strong>Esanum<\/strong> is a professionalized social network of doctors.<\/li>\n<li><strong>BlaBlaCar<\/strong> allows us to share a vehicle and expenses to make our trips more enjoyful and at the same time save money.<\/li>\n<li><strong>Doggy talky<\/strong> proposes us to look for people with whom to walk together your beloved pets.<\/li>\n<li><strong>Filmafinitty<\/strong> and <strong>IMBd <\/strong>bring together cinephiles from all over the world who share film reviews, seek recommendations and compile rankings with their favorite works.<\/li>\n<li><strong>Moterus<\/strong> is a free social network where motorcycle lovers have a meeting point.<\/li>\n<li><strong>Instagram<\/strong> is in counterpart the example of social network that began vertically but its popularity and growth ended up turning it into a horizontal social network, since it brings together all types of users and not only photography lovers. In this sense, we can see the social network <strong>Flickr<\/strong> that if it remains as a vertical social network of photography<\/li>\n<\/ul>\n<h2>Frequently asked questions about Vertical Social Network<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What is Vertical Social Network?<\/summary>\n<p>Definition: A vertical social network, also called a thematic social network, is one that is characterized by being specialized in a certain subject and therefore groups a group of users with a very specific interest and knowledge about the subject in which it specializes. Faced with the large horizontal social networks (Twitter, Facebook, Instagram &#8230;) that aim to bring together as many people as possible regardles In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is Vertical Social Network used for in digital marketing?<\/summary>\n<p>It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is Vertical Social Network related to a digital strategy?<\/summary>\n<p>It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What should be considered when working with Vertical Social Network?<\/summary>\n<p>It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/vertical-social-network#definedterm\",\n      \"name\": \"Vertical Social Network\",\n      \"description\": \"Definition of Vertical Social Network in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/vertical-social-network#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is Vertical Social Network?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Definition: A vertical social network, also called a thematic social network, is one that is characterized by being specialized in a certain subject and therefore groups a group of users with a very specific interest and knowledge about the subject in which it specializes. 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