{"id":21431,"date":"2020-01-28T16:24:24","date_gmt":"2020-01-28T16:24:24","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/hard-bounce"},"modified":"2026-06-26T19:24:05","modified_gmt":"2026-06-26T19:24:05","slug":"hard-bounce","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/hard-bounce","title":{"rendered":"Hard Bounce"},"content":{"rendered":"<p><strong><img decoding=\"async\" class=\"boxpad wp-image-22964 size-full alignright\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/hard-bounce.jpg\" alt=\"Hard Bounce\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/hard-bounce.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/hard-bounce-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/strong><\/p>\n<p class=\"p1\"><strong>Definition:<\/strong><\/p>\n<p class=\"p1\">The hard bounce is a term used in email marketing, which refers to the return of emails that have not been able to reach their recipient due to a permanent failure in delivery.<\/p>\n\n<h2 class=\"p1\">Causes of hard bounce<\/h2>\n<p class=\"p1\">There are many factors that can cause a hard bounce. Normally <strong>it is usually a minimum percentage<\/strong> of the total number of emails sent.<\/p>\n<p class=\"p1\">Yes, it is an important indicator to take into account when establishing margins of failed contacts when we send large emails.<\/p>\n<p class=\"p1\">These are the most common causes<\/p>\n<ul class=\"ul1\">\n<li class=\"li3\"><b><\/b><span class=\"s2\">Non-existence of the recipient<\/span><\/li>\n<li class=\"li3\"><span class=\"s2\">Typo in email address<\/span><\/li>\n<li class=\"li3\"><span class=\"s2\">Invalid email address<\/span><\/li>\n<li class=\"li3\"><span class=\"s2\">Blocked email address<\/span><\/li>\n<li class=\"li3\"><span class=\"s2\">Mail marked as <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/spam\" target=\"_blank\" rel=\"noopener noreferrer\">SPAM<\/a> (undoubtedly the most serious, since it is due to a decision that the user has made directly)<\/span><\/li>\n<\/ul>\n<h2 class=\"p5\">Consequences to consider<\/h2>\n<p class=\"p6\">When a hard bounce occurs, the email address associated with it should be immediately removed from the contact list because it is an email account that will not bring positive benefit to a company, since it will not be able to contact the user.<\/p>\n<p class=\"p8\"><strong>It is highly recommended to keep the bounce rate under control<\/strong> to ensure that emails are reaching contacts.<\/p>\n<p class=\"p8\">You must also have the contact list controlled and delete those whose emails have been returned as this can help you comply with anti-spam laws.<\/p>\n<p class=\"p8\"><a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mailchimp,<\/a>one of the most used mail marketing managers, indicates that <strong>an account can be blocked if these anti-spam laws are not complied with.<\/strong><\/p>\n<h2>Frequently asked questions about Hard Bounce<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What is Hard Bounce?<\/summary>\n<p>Definition: The hard bounce is a term used in email marketing, which refers to the return of emails that have not been able to reach their recipient due to a permanent failure in delivery.  Causes of hard bounce There are many factors that can cause a hard bounce. In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is Hard Bounce used for in digital marketing?<\/summary>\n<p>It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is Hard Bounce related to a digital strategy?<\/summary>\n<p>It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What should be considered when working with Hard Bounce?<\/summary>\n<p>It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/hard-bounce#definedterm\",\n      \"name\": \"Hard Bounce\",\n      \"description\": \"Definition of Hard Bounce in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/hard-bounce#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is Hard Bounce?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Definition: The hard bounce is a term used in email marketing, which refers to the return of emails that have not been able to reach their recipient due to a permanent failure in delivery.  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Normally it is usually a minimum percentage [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":0,"template":"","encyclopedia-tag":[816,408],"class_list":["post-21431","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-analitica-trafico","encyclopedia-tag-web-analytics"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/21431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/20"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=21431"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=21431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}