{"id":21431,"date":"2020-01-28T16:24:24","date_gmt":"2020-01-28T16:24:24","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/hard-bounce"},"modified":"2026-05-11T22:48:39","modified_gmt":"2026-05-11T22:48:39","slug":"hard-bounce","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/hard-bounce","title":{"rendered":"Hard Bounce"},"content":{"rendered":"<p><strong><img decoding=\"async\" class=\"boxpad wp-image-22964 size-full alignright\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/hard-bounce.jpg\" alt=\"Hard Bounce\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/hard-bounce.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/hard-bounce-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/strong><\/p>\n<p class=\"p1\"><strong>Definition:<\/strong><\/p>\n<p class=\"p1\">The hard bounce is a term used in email marketing, which refers to the return of emails that have not been able to reach their recipient due to a permanent failure in delivery.<\/p>\n\n<h2 class=\"p1\">Causes of hard bounce<\/h2>\n<p class=\"p1\">There are many factors that can cause a hard bounce. Normally <strong>it is usually a minimum percentage<\/strong> of the total number of emails sent.<\/p>\n<p class=\"p1\">Yes, it is an important indicator to take into account when establishing margins of failed contacts when we send large emails.<\/p>\n<p class=\"p1\">These are the most common causes<\/p>\n<ul class=\"ul1\">\n<li class=\"li3\"><b><\/b><span class=\"s2\">Non-existence of the recipient<\/span><\/li>\n<li class=\"li3\"><span class=\"s2\">Typo in email address<\/span><\/li>\n<li class=\"li3\"><span class=\"s2\">Invalid email address<\/span><\/li>\n<li class=\"li3\"><span class=\"s2\">Blocked email address<\/span><\/li>\n<li class=\"li3\"><span class=\"s2\">Mail marked as <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/spam\" target=\"_blank\" rel=\"noopener noreferrer\">SPAM<\/a> (undoubtedly the most serious, since it is due to a decision that the user has made directly)<\/span><\/li>\n<\/ul>\n<h2 class=\"p5\">Consequences to consider<\/h2>\n<p class=\"p6\">When a hard bounce occurs, the email address associated with it should be immediately removed from the contact list because it is an email account that will not bring positive benefit to a company, since it will not be able to contact the user.<\/p>\n<p class=\"p8\"><strong>It is highly recommended to keep the bounce rate under control<\/strong> to ensure that emails are reaching contacts.<\/p>\n<p class=\"p8\">You must also have the contact list controlled and delete those whose emails have been returned as this can help you comply with anti-spam laws.<\/p>\n<p class=\"p8\"><a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mailchimp,<\/a>one of the most used mail marketing managers, indicates that <strong>an account can be blocked if these anti-spam laws are not complied with.<\/strong><\/p>\n<h2>Frequently asked questions about Hard Bounce<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What does Hard Bounce mean in digital marketing?<\/summary>\n<p>Hard Bounce refers to the concept described in this glossary entry: Definition: The hard bounce is a term used in email marketing, which refers to the return of emails that have not been able to reach their recipient due to a permanent failure in delivery.  Causes of hard bounce There are many factors that can cause a hard bounce. It gives teams a shared vocabulary for analysing digital projects.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>When should teams pay attention to Hard Bounce?<\/summary>\n<p>Teams should review Hard Bounce when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is Hard Bounce used in a digital strategy?<\/summary>\n<p>Hard Bounce is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is a common mistake when interpreting Hard Bounce?<\/summary>\n<p>A common mistake is using Hard Bounce too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/hard-bounce#definedterm\",\n      \"name\": \"Hard Bounce\",\n      \"description\": \"Definition of Hard Bounce in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/hard-bounce#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What does Hard Bounce mean in digital marketing?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Hard Bounce refers to the concept described in this glossary entry: Definition: The hard bounce is a term used in email marketing, which refers to the return of emails that have not been able to reach their recipient due to a permanent failure in delivery.  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Normally it is usually a minimum percentage [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":0,"template":"","encyclopedia-tag":[816,408],"class_list":["post-21431","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-analitica-trafico","encyclopedia-tag-web-analytics"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/21431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/20"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=21431"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=21431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}