{"id":21429,"date":"2020-01-28T16:24:41","date_gmt":"2020-01-28T16:24:41","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/soft-bounce"},"modified":"2026-05-11T23:03:37","modified_gmt":"2026-05-11T23:03:37","slug":"soft-bounce","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/soft-bounce","title":{"rendered":"Soft Bounce"},"content":{"rendered":"<p><strong><img decoding=\"async\" class=\"boxpad wp-image-23058 size-full alignright\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/soft-bounce.jpg\" alt=\"Soft Bounce\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/soft-bounce.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/soft-bounce-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/strong><b>Definition:<\/b><\/p>\n<p class=\"p1\">Soft bounce isa term used in email marketing campaigns and refers to all messages sent by email that have not been able to reach their destination due to a temporary problem with a valid email address.<\/p>\n\n<h2 class=\"p1\">Reasons why a soft bounce may occur<\/h2>\n<p class=\"p3\">There are many reasons why an <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/email-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">email marketing<\/a> campaign can suffer a soft bounce. Mainly it is usually due to an error or with the inbox or with the receiver&#8217;s server.<\/p>\n<p class=\"p3\"><strong>We list some of the most common assumptions for a soft rebound to occur:<\/strong><\/p>\n<ul class=\"ul1\">\n<li class=\"li5\"><span class=\"s2\">The mailbox is full.<\/span><\/li>\n<li class=\"li5\"><span class=\"s2\">The mailbox is not configured correctly.<\/span><\/li>\n<li class=\"li5\"><span class=\"s2\">The mailbox is inactive.<\/span><\/li>\n<li class=\"li5\"><span class=\"s2\">The recipient&#8217;s email server has gone down or is offline.<\/span><\/li>\n<li class=\"li5\"><span class=\"s2\">The recipient&#8217;s email server has received too many emails over a period of time.<\/span><\/li>\n<li class=\"li5\"><span class=\"s2\">The email message is too large to be sent.<\/span><\/li>\n<li class=\"li5\"><span class=\"s2\">The domain name does not exist.<\/span><\/li>\n<li class=\"li5\"><span class=\"s2\">The e-mail message has been blocked because of the content.<\/span><\/li>\n<li class=\"li5\"><span class=\"s2\">The e-mail message does not comply with the policies of the recipient&#8217;s server.<\/span><\/li>\n<li class=\"li5\"><span class=\"s2\">The e-mail message does not comply with the anti-spam policy of the recipient server.<\/span><\/li>\n<li class=\"li5\"><span class=\"s2\">The e-mail message does not meet the sending requirements of the recipient&#8217;s server.<\/span><\/li>\n<li class=\"li5\"><span class=\"s2\">E-mail cannot be transmitted between mail servers.<\/span><\/li>\n<li class=\"li5\"><span class=\"s2\">Email cannot be transmitted for unknown reasons<\/span><\/li>\n<\/ul>\n<h2 class=\"p1\">What happens next?<\/h2>\n<p class=\"p1\">When a soft bounce occurs, several things can happen:<\/p>\n<ul>\n<li class=\"p1\"><strong>Shipments will arrive late in the recipient&#8217;s inbox,<\/strong> once the problem has been resolved.<\/li>\n<li class=\"p1\">If the problem persists after 72 hours, the sends will return to the sender of the emails. This is what is known as a <a style=\"font-size: 16px; background-color: #ffffff;\" href=\"https:\/\/www.arimetrics.com\/glosario-digital\/rebote-duro\"><span class=\"s3\">hard bounce.<\/span><\/a><\/li>\n<\/ul>\n<h2>Frequently asked questions about Soft Bounce<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What does Soft Bounce mean in digital marketing?<\/summary>\n<p>Soft Bounce refers to the concept described in this glossary entry: Definition: Soft bounce isa term used in email marketing campaigns and refers to all messages sent by email that have not been able to reach their destination due to a temporary problem with a valid email address.  Reasons why a soft bounce may occur There are many reasons why an email marketing campaign can suffer a soft bounce. It gives teams a shared vocabulary for analysing digital projects.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>When should teams pay attention to Soft Bounce?<\/summary>\n<p>Teams should review Soft Bounce when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is Soft Bounce used in a digital strategy?<\/summary>\n<p>Soft Bounce is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is a common mistake when interpreting Soft Bounce?<\/summary>\n<p>A common mistake is using Soft Bounce too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/soft-bounce#definedterm\",\n      \"name\": \"Soft Bounce\",\n      \"description\": \"Definition of Soft Bounce in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/soft-bounce#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What does Soft Bounce mean in digital marketing?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Soft Bounce refers to the concept described in this glossary entry: Definition: Soft bounce isa term used in email marketing campaigns and refers to all messages sent by email that have not been able to reach their destination due to a temporary problem with a valid email address.  Reasons why a soft bounce may occur There are many reasons why an email marketing campaign can suffer a soft bounce. It gives teams a shared vocabulary for analysing digital projects.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"When should teams pay attention to Soft Bounce?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Teams should review Soft Bounce when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"How is Soft Bounce used in a digital strategy?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Soft Bounce is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is a common mistake when interpreting Soft Bounce?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"A common mistake is using Soft Bounce too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.\"\n          }\n        }\n      ]\n    }\n  ]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definition: Soft bounce isa term used in email marketing campaigns and refers to all messages sent by email that have not been able to reach their destination due to a temporary problem with a valid email address. Reasons why a soft bounce may occur There are many reasons why an email marketing campaign can suffer [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":0,"template":"","encyclopedia-tag":[816,408],"class_list":["post-21429","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-analitica-trafico","encyclopedia-tag-web-analytics"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/21429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/20"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=21429"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=21429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}